Miami Awards

2022 Miami Awards - Film

Amor Por La Camiseta

Agency alma DDB / Miami + Wells Fargo

Client Wells Fargo


Online Films & Video

Annual ID



Wells Fargo has been a sponsor of the Mexican National Soccer Team for almost 10 years. The love and loyalty Latino consumers show for their country’s jersey and their culture is what keeps the brand supporting this team for so many years. With the upcoming 2022 FIFA World Cup in Qatar, the bank sought to tell this story to the world— and especially to the Latino consumer. Not only does the brand understand what their Latino consumers love— soccer, cultural pride and representation— Wells Fargo also values these very same things. To celebrate this long-time partnership, Wells Fargo launched an emotional and compelling spot telling the story of a young and passionate fan of the Mexican National Team, yearning to play soccer with the older kids. The spot shows the essence of the Mexican soccer fans, fueled by passion for and loyalty to their team and country.

2022 Awards

Total Points: 3

Bronze Winner



Alma DDB / Miami

Client / Brand

Wells Fargo

Art Director

Emilia Lora

Chief Creative Officer

Alvar Sunol

Senior Copywriter

Luis Rivero

Associate Content Director

Michelle Robles

Founder & Chairman

Luis Miguel Messianu

Senior Strategic Planning Manager

Luke Roberts
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