Miami Awards
Category
Online Films & Video
Annual ID
MIA22_FI003B
Description
Wells Fargo has been a sponsor of the Mexican National Soccer Team for almost 10 years. The love and loyalty Latino consumers show for their country’s jersey and their culture is what keeps the brand supporting this team for so many years. With the upcoming 2022 FIFA World Cup in Qatar, the bank sought to tell this story to the world— and especially to the Latino consumer. Not only does the brand understand what their Latino consumers love— soccer, cultural pride and representation— Wells Fargo also values these very same things.
To celebrate this long-time partnership, Wells Fargo launched an emotional and compelling spot telling the story of a young and passionate fan of the Mexican National Team, yearning to play soccer with the older kids. The spot shows the essence of the Mexican soccer fans, fueled by passion for and loyalty to their team and country.
2022 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Alma DDB / Miami
Client / Brand
Wells Fargo
Art Director
Emilia Lora
Chief Creative Officer
Alvar Sunol
Creative Director
Virgilio Flores
Humberto Maldonado
Luis Puerta
Senior Copywriter
Luis Rivero
Associate Content Director
Michelle Robles
Founder & Chairman
Luis Miguel Messianu
Senior Strategic Planning Manager
Luke Roberts
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