Miami Student Awards
2022 Miami Student - Miami Student
Cliteracy
School Miami Ad School / Miami + Florida International University / Miami
Client Trojan
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Category
Student / Integrated Campaign
Annual ID
MIA22_ST004B
When people think of gender inequality, the first thing that comes to mind is the wage gap, because as of 2022, women earn 9% less than men in the U.S... But what if we told you there was another gap far wider and more intrinsic to women’s well-being than that.
The Orgasm Gap: women orgasm 35% less than men during sex. They have been receiving the short end of the stick for years… literally. The "O Gap" exists because 50% of men use porn as their primary source of sex education. So as the #1 sex brand in the U.S., Trojan will teach men how Cliteracy on the platform they use the most, Pornhub. Introducing Trojan Orgasm University. Women cum first.
The Orgasm Gap: women orgasm 35% less than men during sex. They have been receiving the short end of the stick for years… literally. The "O Gap" exists because 50% of men use porn as their primary source of sex education. So as the #1 sex brand in the U.S., Trojan will teach men how Cliteracy on the platform they use the most, Pornhub. Introducing Trojan Orgasm University. Women cum first.
2022 Awards
Student Bronze Winner
Credits
Art Director
Justin Alcala
Poornima Verma
Writer
Ander Perez
College / University
Miami Ad School / Miami
Florida International University / Miami
Professor
Federico Giraldo
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