Miami Student Awards

2024 Miami Student - Miami Student

Mc Attack

School Miami Ad School / Miami

Client Mc Donald

Category

Student / Art Direction

Annual ID

MIA24_ST026M

Mc Attack is a brand-new gamification experience at McDonald's, designed to bring fun and excitement to your visit. By scanning a QR code at any McDonald's location, customers can join a multiplayer game where they have the chance to win free French fries.

In the game, players gather around a virtual McDonald's table. One player is secretly chosen as the "Snackster," whose goal is to eat all the fries without being caught. The rest of the players, known as "Watchers," must complete mini-games—like assembling burgers or refilling drinks—while keeping an eye on the Snackster. If the Watchers suspect someone is the Snackster, they can accuse them and vote. If they guess correctly, the Watchers win. If they’re wrong, the Snackster continues their mission.

Special features like "Distractor," which causes fake alarms, and "Night Mode," where the screen goes dark, add extra excitement to the game. The winning team earns free fries, making every McDonald's visit even more fun!

2024 Awards

Total Points: 1

Student Merit Winner

Credits

Art Director

Frida Somoza

College / University

Miami Ad School / Miami
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