Next Creative Leaders 2019

Patty Orlando

Creative Director

I landed in advertising by accident. I have a design, fine art and dance background and didn't think advertising was for me. I was more interested in making art about causes I was passionate about. But when the stars aligned and I was fortunate to land a job as a designer and then an art director at Wieden+Kennedy, I realized that through advertising I could affect culture and highlight the issues I care about to a bigger audience.

I am currently a creative director at Wieden+Kennedy. I have worked on brands such as Nike, Procter & Gamble, American Indian College Fund, Coca-Cola, among others. My work has won numerous awards and I was featured in Ad Age's "Creatives You Should Know." I helped create Nike's biggest women's campaign as well as its first-ever original scripted series "Margot vs Lily" which won a Gold Cannes Lion. My "Love Over Bias (Thank You, Mom)" Olympic campaign for Procter & Gamble won the ANA Multicultural Excellence Awards Best of Show. I also created "The Clock is Ticking" film for the nonprofit the Girl Effect which was named one of TED's Ads Worth Spreading. I have worked passionately for many years alongside David Kennedy on W+K's pro-bono client, the American Indian College Fund.

I recently helped launch Free The Work (founded by Alma Har'el) with our pro-bono film at the Cannes Lion Festival. Free The Work is a nonprofit organization and database to support underrepresented creators. I'm passionate about its mission and I try to collaborate with as many women and underrepresented creatives, directors and filmmakers as possible. Not only does diversity and inclusion in advertising result in more authentic and fresh work, but it also makes better business sense for brands. Fortunately, the ad industry's "boys club" mentality is becoming outdated through the hard work of inspired people.

I am a mom to a 10-year-old boy. I'm proud to have helped pave the way for others by being one of the first female creatives at W+K Portland to return to work after maternity leave. I've contributed to W+K's benefits to help new moms transition back to work, including a policy that supports breastfeeding mothers while traveling for production or other work.

Read Interview
Love Over Bias Agency: Patty Orlando Client: Procter and Gamble Category: Next Creative Leaders Year: 2019
Free the Work Agency: Patty Orlando Client: Free the Work Category: Next Creative Leaders Year: 2019
Girl Effect Agency: Patty Orlando Client: Nike Foundation Category: Next Creative Leaders Year: 2019
Better For It integrated campaign Agency: Patty Orlando Client: Nike Category: Next Creative Leaders Year: 2019




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