Next Creative Leaders 2020

Top 10 Winners

Aier Xu

Copywriter
W+K Shanghai
Shanghai, China

Aier Xu was born and raised in Shanghai, a city known for diversity and openness. She started her career at Wieden+Kennedy Shanghai in 2014 as an intern. Her birthday is the 21st of January and she’s not going to reveal her exact age.

During the past 6 years at W+K Shanghai, she’s created multi-platform communications for international brands including Nike, IKEA, Converse and also local clients like OPPO. Her work has been awarded by The One Show, ADFEST, Clio Awards and is greatly appreciated by her father.

As a trilingual creative who speaks Chinese, English and Japanese, Aier is obsessed with culture and truly believes in the power of diversity and equality because that's what brings out the best creativity. At W+K Shanghai she works closely with people from different cultural backgrounds with various genders and races to create work which is inspiring, disruptive and culturally relevant.

IKEA - "Godzilla Baby" Music Video Agency: Wieden+Kennedy Shanghai Client: IKEA Category: Next Creative Leader / Asia Pacific Year: 2020
NIKE - "Beijing 99" Agency: Wieden+Kennedy Shanghai Client: NIKE Category: Next Creative Leader / Asia Pacific Year: 2020
NIKE - "Run The World" Stunt Agency: Wieden+Kennedy Shanghai Client: NIKE Category: Next Creative Leader / Asia Pacific Year: 2020
NIKE - "REACTLAND" Agency: Wieden+Kennedy Shanghai Client: NIKE Category: Next Creative Leader / Asia Pacific Year: 2020
OPPO - Reno Phone Product Function Films Agency: Wieden+Kennedy Shanghai Client: OPPO Category: Next Creative Leader / Asia Pacific Year: 2020
INITIATIVES - DONUTS Agency: Wieden+Kennedy Shanghai Category: Next Creative Leader / Asia Pacific Year: 2020

 

 

 

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North America Regional Winners

Emily Berger

Emily Berger

Senior Creative
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New York, USA
Marybeth Ledesma

Marybeth Ledesma

Creative Director
Droga5
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Belén Márquez

Belén Márquez

Global ACD / Art Director
WhatsApp - Creative X at FB
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Malika Reid

Malika Reid

Art Director
Goodby Silverstein & Partners
San Francisco, USA
Nellie Santee

Nellie Santee

Sr. Copywriter
DAVID The Agency
Miami, USA

Latin America Regional Winners

Mariana Albuquerque

Mariana Albuquerque

Sr. Copywriter
Rothco, part of Accenture Interactive (Dublin, Ireland)
Brasilia, Brazil
Erika Moreira

Erika Moreira

Copywriter
AKQA
Sao Paulo, Brazil

Europe Regional Winners

Anyaa Dev

Anyaa Dev

Art Director
Wieden+Kennedy Amsterdam
Amsterdam, Netherlands
Nian He

Nian He

Art Director
Grabarz & Partners
Hamburg, Germany
Teresa Verde Pinho and Mariana Reis

Teresa Verde Pinho and Mariana Reis

Copywriter + Art Director
Ogilvy Paris
Paris, France
Antoinette Ribas

Antoinette Ribas

Art Director
Ogilvy Social Lab Brussels
Brussels, Belgium

Middle East/Africa Regional Winner

Bongiwe Neema Nouse

Bongiwe Neema Nouse

Copywriter
The Odd Number
Johannesburg, South Africa

Asia Pacific Regional Winners

Haylie Craig

Haylie Craig

Sr. Art Director
Colenso BBDO
Auckland, New Zealand
Aier Xu

Aier Xu

Copywriter
W+K Shanghai
Shanghai, China

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