Next Creative Leaders 2020

Top 10 Winners

Haylie Craig

Sr. Art Director
Colenso BBDO
Auckland, New Zealand

I’m an introvert and the creative/advertising industry. It isn't easy. Every day I feel like I'm walking against the current. I could go with it, it would be easier. Easier not to question things or speak up but I have to. Because I want to see more introverted leaders in the industry. I also forget that I'm included in another minority the LGBTQI community. It isn't a label I shout from the rooftops, but maybe that is because I'm trying to protect myself and not be discriminated against. It still happens. The more leaders we can see from this community the better. The more included you feel and safe. If you can't see any leaders like you, you feel out of place or lost even.

I'm also a creative who sits at the intersection of art and technology - empowering clients and partners to tell stories and reach audiences in new ways. I deliver digital, data, integrated communication campaigns and tech led innovation solutions, in order to help solve our client's business problems. I use digital, social and comms to make a difference in the world. And in the recent past have worked on side projects to help those in the 3% e.g. Equal Lens - where we highlight women and non-binary photographers. Just because you are a women doesn't mean sports, cars, beer etc is off limits and it's time to change that. Or Hungry Creatives www.hungrycreatives.com - an early on project designed to help creatives starting out in the industry wether that be as a Director, Illustrator or writer and pair them up with someone successful in their field of passion.

Pre Check App Agency: Colenso BBDO Client: Breast Cancer Foundation New Zealand Category: Next Creative Leader / Asia Pacific Year: 2020
Project Respect Agency: Google Client: Google Creative Lab Category: Next Creative Leader / Asia Pacific Year: 2020
Checkout Checkpoint Agency: Colenso BBDO Client: Bank of New Zealand Category: Next Creative Leader / Asia Pacific Year: 2020
Calling All Will Smiths Agency: We Are Social Client: Netflix ANZ Category: Next Creative Leader / Asia Pacific Year: 2020
Semi-Conductor Agency: Google Client: Google Creative Lab Category: Next Creative Leader / Asia Pacific Year: 2020

 

 

 

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North America Regional Winners

Emily Berger

Emily Berger

Senior Creative
Mojo Supermarket
New York, USA
Marybeth Ledesma

Marybeth Ledesma

Creative Director
Droga5
New York, USA
Belén Márquez

Belén Márquez

Global ACD / Art Director
WhatsApp - Creative X at FB
San Francisco, USA
Malika Reid

Malika Reid

Art Director
Goodby Silverstein & Partners
San Francisco, USA
Nellie Santee

Nellie Santee

Sr. Copywriter
DAVID The Agency
Miami, USA

Latin America Regional Winners

Mariana Albuquerque

Mariana Albuquerque

Sr. Copywriter
Rothco, part of Accenture Interactive (Dublin, Ireland)
Brasilia, Brazil
Erika Moreira

Erika Moreira

Copywriter
AKQA
Sao Paulo, Brazil

Europe Regional Winners

Anyaa Dev

Anyaa Dev

Art Director
Wieden+Kennedy Amsterdam
Amsterdam, Netherlands
Nian He

Nian He

Art Director
Grabarz & Partners
Hamburg, Germany
Teresa Verde Pinho and Mariana Reis

Teresa Verde Pinho and Mariana Reis

Copywriter + Art Director
Ogilvy Paris
Paris, France
Antoinette Ribas

Antoinette Ribas

Art Director
Ogilvy Social Lab Brussels
Brussels, Belgium

Middle East/Africa Regional Winner

Bongiwe Neema Nouse

Bongiwe Neema Nouse

Copywriter
The Odd Number
Johannesburg, South Africa

Asia Pacific Regional Winners

Haylie Craig

Haylie Craig

Sr. Art Director
Colenso BBDO
Auckland, New Zealand
Aier Xu

Aier Xu

Copywriter
W+K Shanghai
Shanghai, China

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