Next Creative Leaders 2020

Top 10 Winners

Marybeth Ledesma

Creative Director
Droga5
New York, USA

Marybeth grew up in an immigrant neighborhood of Chicago, where different cultures and communities influenced her taste, her ideas and created a fascination for all types of humans. This experience paired with an interest in visual arts eventually turned into a career in advertising.

Since 2011, Marybeth has created notable campaigns for brands such as Google, COVERGIRL, Hennessy and The New York Times with a heightened focus on connecting to people.

At VCU Brandcenter, she co-created Museum of Endangered Sounds, a nostalgic site carrying sounds of dial-up and a VCR rewinding. Most recently, she helped create ‘Never Lost’, Facebook’s timely film about our collective resilience at the height of the pandemic.

In a world that feels increasingly divided, Marybeth continues to push herself and her teams to use advertising as a way to connect and expand our understanding of each other– through new ideas, uncommon stories and an open mind.

Read Article
The 1619 Project: The Truth Can Change How We See The World Agency: Droga5 Client: New York Times Category: Next Creative Leader / North America Year: 2020
Never Lost Agency: Droga5 Client: Facebook Category: Next Creative Leader / North America Year: 2020
Breathe Agency: Droga5 Client: Harley Davidson Category: Next Creative Leader / North America Year: 2020
It Might As Well Be You Agency: Droga5 Client: Essentia Water Category: Next Creative Leader / North America Year: 2020
Major Agency: Droga5 Client: Hennessy Category: Next Creative Leader / North America Year: 2020
I Am What I Make Up Agency: Droga5 Client: Covergirl Category: Next Creative Leader / North America Year: 2020

 

 

 

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North America Regional Winners

Emily Berger

Emily Berger

Senior Creative
Mojo Supermarket
New York, USA
Marybeth Ledesma

Marybeth Ledesma

Creative Director
Droga5
New York, USA
Belén Márquez

Belén Márquez

Global ACD / Art Director
WhatsApp - Creative X at FB
San Francisco, USA
Malika Reid

Malika Reid

Art Director
Goodby Silverstein & Partners
San Francisco, USA
Nellie Santee

Nellie Santee

Sr. Copywriter
DAVID The Agency
Miami, USA

Latin America Regional Winners

Mariana Albuquerque

Mariana Albuquerque

Sr. Copywriter
Rothco, part of Accenture Interactive (Dublin, Ireland)
Brasilia, Brazil
Erika Moreira

Erika Moreira

Copywriter
AKQA
Sao Paulo, Brazil

Europe Regional Winners

Anyaa Dev

Anyaa Dev

Art Director
Wieden+Kennedy Amsterdam
Amsterdam, Netherlands
Nian He

Nian He

Art Director
Grabarz & Partners
Hamburg, Germany
Teresa Verde Pinho and Mariana Reis

Teresa Verde Pinho and Mariana Reis

Copywriter + Art Director
Ogilvy Paris
Paris, France
Antoinette Ribas

Antoinette Ribas

Art Director
Ogilvy Social Lab Brussels
Brussels, Belgium

Middle East/Africa Regional Winner

Bongiwe Neema Nouse

Bongiwe Neema Nouse

Copywriter
The Odd Number
Johannesburg, South Africa

Asia Pacific Regional Winners

Haylie Craig

Haylie Craig

Sr. Art Director
Colenso BBDO
Auckland, New Zealand
Aier Xu

Aier Xu

Copywriter
W+K Shanghai
Shanghai, China

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