Next Creative Leaders 2020

Top 10 Winners

Teresa Verde Pinho and Mariana Reis

Copywriter + Art Director
Ogilvy Paris
Paris, France

We're both Portuguese creatives currently at Ogilvy Paris, with 6 years of experience. When it comes to influencing and supporting equality in the industry, even though we don’t normally participate in big initiatives with that purpose, we make it our mission on a daily basis to challenge all kind of inequalities and pass this on to our colleagues. We do it by:

  • Making sure our assistants and interns get a voice no matter at what table we’re sitting.
  • Assuring the casting criteria for every brief is fair and diverse.
  • Letting every female creative that is suffering from discrimination at work know we're people they can speak to and count on.
  • Guarantee that the insights we use on our work are not misogynist or perpetuating a chauvinist society.
  • Referencing brilliant female directors, DOPs, photographs that should be included in the production reel lists.
  • Letting all female creatives we supervise, know of initiatives like Invisible Creatives, See it Be It, She Says, Girls in Film and so on.
  • Actively challenge our male creative peers on how to create more inclusive work, by giving them our female perspective.
  • Having after work conversations with Miami Ad School students, and interns on how the industry works, so that they are prepared and have tools to navigate through it in the smartest way.

For us there's no better way to empower female creatives than by passing on our expertise and "leading" by example.

SEQUEIRA IN ITS RIGHTFUL PLACE Agency: Havas Fuel Lisbon Client: MNAA and Público Category: Next Creative Leader / Europe Year: 2020
If I Were A Man Agency: Client: Personal Project Category: Next Creative Leader / Europe Year: 2020
The Forgotten Ones / Natal dos Esquecidos (Portuguese) Agency: Client: O Casa - Apoio ao Sem Abrigo Category: Next Creative Leader / Europe Year: 2020
No Means No Agency: Ogilvy & Mather Paris Client: Les Effronté-es / PT&S / #StopHarcelementdeRue Category: Next Creative Leader / Europe Year: 2020

 

 

 

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North America Regional Winners

Emily Berger

Emily Berger

Senior Creative
Mojo Supermarket
New York, USA
Marybeth Ledesma

Marybeth Ledesma

Creative Director
Droga5
New York, USA
Belén Márquez

Belén Márquez

Global ACD / Art Director
WhatsApp - Creative X at FB
San Francisco, USA
Malika Reid

Malika Reid

Art Director
Goodby Silverstein & Partners
San Francisco, USA
Nellie Santee

Nellie Santee

Sr. Copywriter
DAVID The Agency
Miami, USA

Latin America Regional Winners

Mariana Albuquerque

Mariana Albuquerque

Sr. Copywriter
Rothco, part of Accenture Interactive (Dublin, Ireland)
Brasilia, Brazil
Erika Moreira

Erika Moreira

Copywriter
AKQA
Sao Paulo, Brazil

Europe Regional Winners

Anyaa Dev

Anyaa Dev

Art Director
Wieden+Kennedy Amsterdam
Amsterdam, Netherlands
Nian He

Nian He

Art Director
Grabarz & Partners
Hamburg, Germany
Teresa Verde Pinho and Mariana Reis

Teresa Verde Pinho and Mariana Reis

Copywriter + Art Director
Ogilvy Paris
Paris, France
Antoinette Ribas

Antoinette Ribas

Art Director
Ogilvy Social Lab Brussels
Brussels, Belgium

Middle East/Africa Regional Winner

Bongiwe Neema Nouse

Bongiwe Neema Nouse

Copywriter
The Odd Number
Johannesburg, South Africa

Asia Pacific Regional Winners

Haylie Craig

Haylie Craig

Sr. Art Director
Colenso BBDO
Auckland, New Zealand
Aier Xu

Aier Xu

Copywriter
W+K Shanghai
Shanghai, China

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