Next Creative Leaders 2021

Top 10 Winners

Paula Essig

Senior Art Director
AKQA
São Paulo, Brazil

Hey! I'm Paula Essig. A 26 years old creative art director, working with advertising for 7 years now.

I always had doubts about advertising. It seemed to be an insistent seller's job, or even a liar's. But advertising professionals, first at all, are communicators. And that gives us a wider perspective.

In 2016 there were a huge wave of protests against sexism, but I couldn't attend any because I was always working late. I was devastated. But that made me think that I could also use my work hours to make a difference.

That was when I understood the power I have as a communicator.
And as a creative, that power is even bigger.

“Sexist’s Scars” was my first side project, made in Porto Alegre and donated to a NGO in São Paulo when I moved here. This initiative – that represented my start in a new city – also helped people change their own sexist attitudes.

I've been keeping the same energy of that protest night working while doing my regular agency job in São Paulo companies like VML, DM9DDB, Wieden+Kennedy SP and AKQA. And I never stop getting involved in side projects.

THE DOLL I'VE NEVER ASKED FOR Agency: Wieden+Kennedy SP Client: Nike Category: Region - Latin America Year: 2021
DIFFERENT IS GOOD Agency: Personal Project Client: PHSD Category: Region - Latin America Year: 2021
OPEN SKY EXHIBITION Agency: Wieden+Kennedy SP Client: Nike Category: Region - Latin America Year: 2021
OPENNESS Agency: Papel & Caneta Client: - Category: Region - Latin America Year: 2021
UNLOCK TODAY, DEFINE TOMORROW Agency: AKQA Client: Beck's Category: Region - Latin America Year: 2021
ANOTHER KIND OF MODEL Agency: Wieden+Kennedy SP Client: Nike Category: Region - Latin America Year: 2021

 

 

 

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North America Regional Winners

Pam Danowski

Pam Danowski

Creative Director
GUT Toronto
Toronto, Canada
Michaela McCrink & Raegan Allsbrook

Michaela McCrink & Raegan Allsbrook

Creatives
Facebook
San Francisco, CA, United States
Cara Mia Cecchini + Mia Rafowitz

Cara Mia Cecchini + Mia Rafowitz

Art Director / Copywriter
Droga5
New York, NY, United States
Dominique Wynne

Dominique Wynne

Associate Creative Director
Spotify
Los Angeles / New York, United States
Emma Zakes Green

Emma Zakes Green

Senior Copywriter
TBWA \ Chiat \ Day
Los Angeles, CA, United States

Latin America Regional Winners

Paula Essig

Paula Essig

Senior Art Director
AKQA
São Paulo, Brazil
Gabi Marcatto

Gabi Marcatto

Associate Creative Director
GUT
São Paulo, Brazil
Eduarda Nieto

Eduarda Nieto

Senior Designer / Art Director
AKQA Sweden
Rio de janeiro, Brazil
Leticia Rodrigues & Heloisa Ribeiro

Leticia Rodrigues & Heloisa Ribeiro

Associate Creative Directors
FCB Brazil
São Paulo, Brazil

Europe Regional Winners

Laura Aondio & Francesca Vitello

Laura Aondio & Francesca Vitello

Art Director / Copywriter
Marcel
Paris, France
Jessica Giles

Jessica Giles

Associate Creative Director
FCB Inferno
Covent Garden, United Kingdom
Sarah Gong-Guy Lefkowith

Sarah Gong-Guy Lefkowith

Creative Director
Creature
London, United Kingdom
Erika Reyes Angel

Erika Reyes Angel

Art Director
BETC
Paris, France

Middle East/Africa Regional Winner

Nadia Deghayli

Nadia Deghayli

Associate Creative Director
Leo Burnett Beirut
San Pedro, Ivory Coast
Teresa Nyamorambo Makori

Teresa Nyamorambo Makori

Associate Creative Director
Isobar - Dentsu Kenya
Nairobi, Kenya
Hyun Seo Yoo

Hyun Seo Yoo

Senior Creative
TikTok
Dubai, United Arab Emirates

Asia Pacific Regional Winners

Ellie Dunn

Ellie Dunn

Senior Copywriter
Clemenger BBDO Melbourne
Melbourne, Australia
Nopparath Eksuwancharoen

Nopparath Eksuwancharoen

Creative Director
SOUR Bangkok
Bangkok, Thailand
Pooja Manek

Pooja Manek

Creative Director
Dentsu Webchutney
Bengaluru, India
Katarina Matic

Katarina Matic

Senior Creative
Bullfrog
Melbourne, Australia

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