Next Creative Leaders 2021

Top 10 Winners

Sarsha Drakeford

Art Director
DDB New Zealand
Auckland, New Zealand

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Sarsha's background is actually in A.B.A. Therapy, but she started her advertising career by winning AWARD School New Zealand. Since then she has created award-winning campaigns for DDB New Zealand that have picked up Cannes Lions, D&AD pencils, One Show Awards, Mashies and Spikes amongst others. In 2016 she won a New Blood pencil and Axis Emerging Talent award, and in 2018 she won Cannes Young Lions.

Sarsha is a confident individual with a loud voice who wants to use it to ensure quieter voices are heard. Sarsha advocates for diversity and is a member of DDB's Inclusion and Diversity committee with the specific goal of enabling young people from diverse communities to enter the advertising workforce. She is a 'Project Ivy' participant (DDB's programme for gender equality) and helps mentor young creatives. Outside of work she is active in the Autism community and works to get employment for people with disabilities. She is passionate about non-profit work and works closely with multiple charities.

Navigating a world of mostly white, mostly wealthy, mostly male creatives drives Sarsha to try and create change. She feels different, and can't wait for an advertising world where everyone is different.

Re:scam Agency: DDB New Zealand Client: Netsafe Category: Region - Asia Pacific Year: 2021
Best Day Ever Agency: DDB New Zealand Client: Coca-Cola Amatil Category: Region - Asia Pacific Year: 2021
Toddler Driving Test Agency: DDB New Zealand Client: Autism NZ Category: Region - Asia Pacific Year: 2021
Let's Not Stop Them Now Agency: DDB New Zealand Client: Autism NZ Category: Region - Asia Pacific Year: 2021
Handheld Rescue Agency: DDB New Zealand Client: Westpac Category: Region - Asia Pacific Year: 2021
Idea Insurance Agency: Personal Project Client: D&AD Category: Region - Asia Pacific Year: 2021

 

 

 

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Latin America Regional Winners

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Europe Regional Winners

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Middle East/Africa Regional Winner

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Asia Pacific Regional Winners

Ellie Dunn

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