Next Creative Leaders 2021

Top 10 Winners

Yasmina Boustani

Associate Creative Director
Impact BBDO
Dubai, United Arab Emirates

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I like to call myself a creative problem solver. I believe we’ve moved past the old construct of art director and copywriter. We are all “Ideators” and this is what I believe I am. Equality ranges from the virtues of gender to parity - and the effects of it cascade against layers and disciplines that is beyond the realm of our workspace. A woman should be given the same opportunities as men not more just based on her gender. And I bring this belief in my work.

A campaign such as “TheNewNational Anthem” was an awareness campaign against inequality in Lebanon. Seeped in the very crux of the nation - the national anthem of the country only addressed men.

To get women to participate and lead the revolution, we shocked the country by rewriting the national anthem. While the anthem previously read “the birthplace of men”, we changed it to “the birthplace of women and men”.

A simple, but effective narration of what the world needs to view the equality as, was merely a pebble in the pile of mountain I'd like to create with my ambition of what I envision this world to be - all for one, one for all.

The New National Anthem Edition Agency: Impact BBDO Client: An-Nahar Category: Region - Middle East / North Africa Year: 2021
Naharouki Agency: Impact BBDO Client: An-Nahar Category: Region - Middle East / North Africa Year: 2021
Stop Tapping Agency: FP7 Mccann Dubai Client: Dubai Foundation for Women and Children Category: Region - Middle East / North Africa Year: 2021
Tarboosh Agency: Personal Project Client: Ghandour Category: Region - Middle East / North Africa Year: 2021

 

 

 

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North America Regional Winners

Pam Danowski

Pam Danowski

Creative Director
GUT Toronto
Toronto, Canada
Michaela McCrink & Raegan Allsbrook

Michaela McCrink & Raegan Allsbrook

Creatives
Facebook
San Francisco, CA, United States
Cara Mia Cecchini + Mia Rafowitz

Cara Mia Cecchini + Mia Rafowitz

Art Director / Copywriter
Droga5
New York, NY, United States
Dominique Wynne

Dominique Wynne

Associate Creative Director
Spotify
Los Angeles / New York, United States
Emma Zakes Green

Emma Zakes Green

Senior Copywriter
TBWA \ Chiat \ Day
Los Angeles, CA, United States

Latin America Regional Winners

Paula Essig

Paula Essig

Senior Art Director
AKQA
São Paulo, Brazil
Gabi Marcatto

Gabi Marcatto

Associate Creative Director
GUT
São Paulo, Brazil
Eduarda Nieto

Eduarda Nieto

Senior Designer / Art Director
AKQA Sweden
Rio de janeiro, Brazil
Leticia Rodrigues & Heloisa Ribeiro

Leticia Rodrigues & Heloisa Ribeiro

Associate Creative Directors
FCB Brazil
São Paulo, Brazil

Europe Regional Winners

Laura Aondio & Francesca Vitello

Laura Aondio & Francesca Vitello

Art Director / Copywriter
Marcel
Paris, France
Jessica Giles

Jessica Giles

Associate Creative Director
FCB Inferno
Covent Garden, United Kingdom
Sarah Gong-Guy Lefkowith

Sarah Gong-Guy Lefkowith

Creative Director
Creature
London, United Kingdom
Erika Reyes Angel

Erika Reyes Angel

Art Director
BETC
Paris, France

Middle East/Africa Regional Winner

Nadia Deghayli

Nadia Deghayli

Associate Creative Director
Leo Burnett Beirut
San Pedro, Ivory Coast
Teresa Nyamorambo Makori

Teresa Nyamorambo Makori

Associate Creative Director
Isobar - Dentsu Kenya
Nairobi, Kenya
Hyun Seo Yoo

Hyun Seo Yoo

Senior Creative
TikTok
Dubai, United Arab Emirates

Asia Pacific Regional Winners

Ellie Dunn

Ellie Dunn

Senior Copywriter
Clemenger BBDO Melbourne
Melbourne, Australia
Nopparath Eksuwancharoen

Nopparath Eksuwancharoen

Creative Director
SOUR Bangkok
Bangkok, Thailand
Pooja Manek

Pooja Manek

Creative Director
Dentsu Webchutney
Bengaluru, India
Katarina Matic

Katarina Matic

Senior Creative
Bullfrog
Melbourne, Australia

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