When a man gets angry, he’s “outspoken”. When a woman gets angry, she's “unhinged”, “hysterical” or “just being crazy”.
Led by Serena Williams, who herself was labeled “unhinged” following the 2018 US Open, we wrote this campaign to shine a light on the double standards women face and to champion the female athletes that have defied them. The film became the most-liked post on Nike’s Instagram.
Gold Lion - Social and Influencer
Silver Lion - Retail OOH, Single Market Campaign
Bronze Lion - Social and Influencer Partnerships
AICP Awards - Best in Show & Concept
Andy Awards - Best Idea
One Show Bronze - Branded Entertainment & Short form Video