2021 Next Creative Leaders - Next Creative Leaders

Nike - Dream Crazier

Agency Wieden+Kennedy

Client Nike

Category

Region - North America

Annual ID

NCL21_07_10

Description

REAM CRAZIER
When a man gets angry, he’s “outspoken”. When a woman gets angry, she's “unhinged”, “hysterical” or “just being crazy”.

Led by Serena Williams, who herself was labeled “unhinged” following the 2018 US Open, we wrote this campaign to shine a light on the double standards women face and to champion the female athletes that have defied them. The film became the most-liked post on Nike’s Instagram.

Awards:
Gold Lion - Social and Influencer
Silver Lion - Retail OOH, Single Market Campaign
Bronze Lion - Social and Influencer Partnerships
AICP Awards - Best in Show & Concept
Andy Awards - Best Idea
One Show Bronze - Branded Entertainment & Short form Video

This project is:
Client-commissioned

Agency
Wieden+Kennedy

Client URL
nike.com

My Role in This Project
Art director

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