Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Leticia Tercini

Agency Leticia Tercini

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Tercini_0

Leticia Tercini

Leticia Tercini

Wieden + Kennedy SP
São Paulo, Brazil

Region: Latin America

View All Winners

Hi! I’m Leticia Tercini, a 27 years old senior art director from the Brazilian countryside.

Since I moved to São Paulo, I’ve been working with advertising for seven years at agencies such as J. Walter Thompson, AKQA, and now, Wieden+Kennedy, making projects for clients like Free Fire, Nubank, Sprite, and Netflix and with them had my work recognized in several industry awards around the globe, including Gold Cannes Lion, Grand Clio and a few others.

Being a female creative and a lesbian woman in advertising, I've always lived on a sentimental rollercoaster, trying to empower myself about who I am and what I do. This was only possible because I was lucky enough to work with many female leaders that are my ultimate inspiration and that helped me to make that rollercoaster less frightening.

Not only I've worked with amazing people, but I also had the opportunity to make work I'm proud of, such as the Black Box project, a book aimed to improve education about black people's history in Brazil.

What I've learned since then? That good things happen when I put at least a little of myself in the work I do, either by occupying spaces, or compromising to the subjects that I believe can make advertising better and more relevant to the world. And speaking of making adverting better, it has also become my commitment to make sure that more women and more LGBTQIA+ people exist even louder in this particular space - and in every other as well.

Work

Title

Black Box

Agency

Leticia Tercini

Client

NCL 2022 | Leticia Tercini

Annual ID

NCL22_Tercini_10

Category

2022 NCL Winner's Work: NCL 2022

Black Box

Agency: J. Walter Thompson
Client: Zumbi dos Palmares college
Title

The Real Airdrop

Agency

Leticia Tercini

Client

NCL 2022 | Leticia Tercini

Annual ID

NCL22_Tercini_20

Category

2022 NCL Winner's Work: NCL 2022

The Real Airdrop

Agency: AKQA São Paulo
Client: Free Fire
Title

This is Pride

Agency

Leticia Tercini

Client

NCL 2022 | Leticia Tercini

Annual ID

NCL22_Tercini_30

Category

2022 NCL Winner's Work: NCL 2022

This is Pride

Agency: J. Walter Thompson
Client: Avon
Title

Believe It

Agency

Leticia Tercini

Client

NCL 2022 | Leticia Tercini

Annual ID

NCL22_Tercini_40

Category

2022 NCL Winner's Work: NCL 2022

Believe It

Agency: Wieden+Kennedy São Paulo
Client: Nubank
Title

More Than a Game

Agency

Leticia Tercini

Client

NCL 2022 | Leticia Tercini

Annual ID

NCL22_Tercini_50

Category

2022 NCL Winner's Work: NCL 2022

More Than a Game

Agency: AKQA São Paulo
Client: Free Fire

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Leticia Tercini
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