Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Christine Smith

Agency Christine Smith

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Smith_0

Christine Smith

Christine Smith

VICE
København, Denmark

Region: Europe

Read Interview View All Winners

Chrissy Smith is a Senior art director at VIRTUE Worldwide, the creative agency powered by VICE. Soon to become Creative Director at Copenhagen based Butter Agency.

As a creative specialising in web 3.0 activations, Chrissy wants to challenge the norms for change. She’s created her own ‘pay-it-forward’ crypto community (@mccm_nft) to help female artists break into NFTs and designed ‘The Screenwear Paper’, the first Wearable fashion report with THE DEMATERIALISED. This year alone her work on Backup Ukraine picked up 20 awards across Cannes Lions and New York Festivals including a Grand Prix in Digital Craft.

She’s a leader, mentor and inspiration to a new generation of fearless female creatives, best exemplified by her showing on stage at Cannes when accepting the Grand Prix in digital craft: Not only did Christine and her team spray paint the golden statue in a tribute to Ukraine’s flag — she took to stage in sheer, seethrough bodysuit. While the industry might preach #freeingthenipple, this stood out in the sea of suits and potbellied polos that otherwise filled the stage as clear message of body positivity and inclusivity to a new generation of female creatives — noticed and discussed in trade press. Judged Decentraland Fashion Week + led talks for Parcel on digital fashion.

Furthermore she's ranked by Cannes Lions as this year's #5 art director in the world.

Work

Title

Backup Ukraine

Agency

Christine Smith

Client

NCL 2022 | Christine Smith

Annual ID

NCL22_Smith_10

Category

2022 NCL Winner's Work: NCL 2022

Backup Ukraine

Agency: Virtue
Client: Unesco
Title

The Last Statement T-shirt

Agency

Christine Smith

Client

NCL 2022 | Christine Smith

Annual ID

NCL22_Smith_20

Category

2022 NCL Winner's Work: NCL 2022

The Last Statement T-shirt

Agency: Virtue
Client: Carlings
Title

The Screenwear Paper

Agency

Christine Smith

Client

NCL 2022 | Christine Smith

Annual ID

NCL22_Smith_30

Category

2022 NCL Winner's Work: NCL 2022

The Screenwear Paper

Agency: Virtue
Client: Virtue
Title

MCCM NFT

Agency

Christine Smith

Client

NCL 2022 | Christine Smith

Annual ID

NCL22_Smith_40

Category

2022 NCL Winner's Work: NCL 2022

MCCM NFT

Agency: Virtue
Client: Personal NFT Project
Title

VICEverse

Agency

Christine Smith

Client

NCL 2022 | Christine Smith

Annual ID

NCL22_Smith_50

Category

2022 NCL Winner's Work: NCL 2022

VICEverse

Agency: Virtue
Client: VICE

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Christine Smith
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