Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Profile

Warangrat Rattanabumrung

Agency Warangrat Rattanabumrung

Client NCL 2022

Category

Asia Pacific

Annual ID

NCL22_Rattanabumrung_0

Next Creative Leaders 2022 - Winner Profile


Warangrat Rattanabumrung

Sour Bangkok
Bangok, Thailand

Region: Asia Pacific



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Warangrat is a young female creative leader in SOUR Bangkok, the first independent agency to penetrate the women’s market and advance women creatives who are considered a minority in Thailand, the agency has just been awarded Independent Agency of The Year among other 4 global network agencies of over 300 people, inspiring the younger generation of women wanting to enter advertising. Recently, she has also won and represented Thailand in Young Cannes Lions Competitions 2021.

She’s passionate about advancing the future role of creatives to not only advertising but elevate it to content creating for new business platforms by seamlessly bringing entertainment into Thailand’s advertising. She's one of the leaders in the content creator team of ‘Girl From Nowhere’, a Netflix original Series, which was top trending in 13 countries and now continuing on Season 3 including the new series for HBO Asia. Her works are expanding to Entertainment Commerce and the rising trends of crypto and Metaverse. She's in the leading team to develop the most well-known Thai female Virtual Human ‘Katie’ who appears on leading Fashion Magazine covers like Vogue Thailand, L’official Thailand and Harper Bazaar and she was recently featured on Calvin Klein Thailand advertisement.

She believes every campaign has an opportunity to be in the spotlight such as her recently launched campaign for Maepranom Thai Chilli Sauce with an extraordinary idea named ‘Mother of the Kitchen’ which became talk-of-the-town phenomena and won multiple international major awards.

Presently, she wants advertising to incorporate entertainment values which blend into the lifestyles of consumers in the midst of endless daily contents trying to grab their attention.


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NCL Winner

Warangrat Rattanabumrung
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