Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Winner Profile
Warangrat Rattanabumrung
Agency Warangrat Rattanabumrung
Client NCL 2022
Category
NCL 2022
Annual ID
NCL22_Rattanabumrung_0

Warangrat Rattanabumrung
Sour Bangkok
Bangok, Thailand
Region: Asia Pacific
Warangrat is a young female creative leader in SOUR Bangkok, the first independent agency to penetrate the women’s market and advance women creatives who are considered a minority in Thailand, the agency has just been awarded Independent Agency of The Year among other 4 global network agencies of over 300 people, inspiring the younger generation of women wanting to enter advertising. Recently, she has also won and represented Thailand in Young Cannes Lions Competitions 2021.
She’s passionate about advancing the future role of creatives to not only advertising but elevate it to content creating for new business platforms by seamlessly bringing entertainment into Thailand’s advertising. She's one of the leaders in the content creator team of ‘Girl From Nowhere’, a Netflix original Series, which was top trending in 13 countries and now continuing on Season 3 including the new series for HBO Asia. Her works are expanding to Entertainment Commerce and the rising trends of crypto and Metaverse. She's in the leading team to develop the most well-known Thai female Virtual Human ‘Katie’ who appears on leading Fashion Magazine covers like Vogue Thailand, L’official Thailand and Harper Bazaar and she was recently featured on Calvin Klein Thailand advertisement.
She believes every campaign has an opportunity to be in the spotlight such as her recently launched campaign for Maepranom Thai Chilli Sauce with an extraordinary idea named ‘Mother of the Kitchen’ which became talk-of-the-town phenomena and won multiple international major awards.
Presently, she wants advertising to incorporate entertainment values which blend into the lifestyles of consumers in the midst of endless daily contents trying to grab their attention.
Work

Title
Girl From Nowhere SS2 "Speak The Unspeakable"
Agency
Warangrat Rattanabumrung
Client
NCL 2022 | Warangrat Rattanabumrung
Annual ID
NCL22_Rattanabumrung_10
Category
2022 NCL Winner's Work: NCL 2022
Girl From Nowhere SS2 "Speak The Unspeakable"
Agency: Sour BangkokClient: Netflix Original / GMM Grammy

Title
Rewrite the justice newspaper
Agency
Warangrat Rattanabumrung
Client
NCL 2022 | Warangrat Rattanabumrung
Annual ID
NCL22_Rattanabumrung_20
Category
2022 NCL Winner's Work: NCL 2022
Rewrite the justice newspaper
Agency: Sour BangkokClient: Netflix Original



Title
KATIE, Thai Virtual Influencer that stands for Modern Thainess
Agency
Warangrat Rattanabumrung
Client
NCL 2022 | Warangrat Rattanabumrung
Annual ID
NCL22_Rattanabumrung_30
Category
2022 NCL Winner's Work: NCL 2022
KATIE, Thai Virtual Influencer that stands for Modern Thainess
Agency: Sour BangkokClient: Plan B Media Group

Title
Maepranom ‘Mother of the Kitchen’
Agency
Warangrat Rattanabumrung
Client
NCL 2022 | Warangrat Rattanabumrung
Annual ID
NCL22_Rattanabumrung_40
Category
2022 NCL Winner's Work: NCL 2022
Maepranom ‘Mother of the Kitchen’
Agency: Sour BangkokClient: Maepranom

Title
Not be divided except by " Bucket for 1 "
Agency
Warangrat Rattanabumrung
Client
NCL 2022 | Warangrat Rattanabumrung
Annual ID
NCL22_Rattanabumrung_50
Category
2022 NCL Winner's Work: NCL 2022
Not be divided except by "Bucket for 1"
Agency: Sour BangkokClient: SangSom
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Warangrat Rattanabumrung
Related Awards