Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Joss Ng'ang'a

Agency Joss Ng'ang'a

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Nganga_0

Joss Ng'ang'a

Dentsu Creative
Nairobi, Kenya

Region: Africa

Read Interview View All Winners

If you look up “jobs with writing not writer” you’ll stumble upon advertising. It’s a search that could be featured in a Grammarly ad but it's also one of the searches that got me here.

My love for words.

I stepped into advertising a curious, wide-eyed & hungry millennial. I thought my days would be a script off of a Netflix girl boss show. Well, the last couple of years have been nothing like I expected. I’ve worked with dream brands and worked on lots of banners too. I’ve found community and founded beautiful friendships. I’ve stumbled, fumbled and I still get sweaty palms right before a presentation. As the chapters have evolved, I’ve come to believe in grounding ideas in moments of truth. A truth I’ve learnt along the way is we can’t wait for other people to change our narratives. I’m at a point in my journey where I’m uncomfortable. I see how this industry can do so much more for the people within it. Being part of the Loeries Youth Committee has been one of those leaps towards creating the change. For better systems. For black voices. For community.

Signed,
That curious, wide-eyed, hungry millennial

Work

Title

Netflix - Free The Whole Storo

Agency

Joss Ng'ang'a

Client

NCL 2022 | Joss Ng'ang'a

Annual ID

NCL22_Nganga_10

Category

2022 NCL Winner's Work: NCL 2022

Netflix - Free The Whole Storo

Agency: Dentsu Kenya
Client: Netflix
Title

Netflix - The H-Town Gambit

Agency

Joss Ng'ang'a

Client

NCL 2022 | Joss Ng'ang'a

Annual ID

NCL22_Nganga_20

Category

2022 NCL Winner's Work: NCL 2022

Netflix - The H-Town Gambit

Agency: Dentsu Kenya
Client: Netflix
Title

Safaricom - The Breathing Billboard

Agency

Joss Ng'ang'a

Client

NCL 2022 | Joss Ng'ang'a

Annual ID

NCL22_Nganga_30

Category

2022 NCL Winner's Work: NCL 2022

Safaricom - The Breathing Billboard

Agency: Dentsu Kenya
Client: Safaricom
Title

Mondelez - Cadbury Crunchy Dates

Agency

Joss Ng'ang'a

Client

NCL 2022 | Joss Ng'ang'a

Annual ID

NCL22_Nganga_40

Category

2022 NCL Winner's Work: NCL 2022

Mondelez - Cadbury Crunchy Dates

Agency: Dentsu Kenya
Client: Mondelez
Title

Headspace 254 - Where does your head take you?

Agency

Joss Ng'ang'a

Client

NCL 2022 | Joss Ng'ang'a

Annual ID

NCL22_Nganga_50

Category

2022 NCL Winner's Work: NCL 2022

Headspace 254 - Where does your head take you?

Agency: Creative VMLY&R Kenya
Client: Headspace 254
Title

Crown Paints - Living Life in Colour

Agency

Joss Ng'ang'a

Client

NCL 2022 | Joss Ng'ang'a

Annual ID

NCL22_Nganga_60

Category

2022 NCL Winner's Work: NCL 2022

Crown Paints - Living Life in Colour

Agency: Creative VMLY&R Kenya
Client: Crown Paints

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Joss Ng'ang'a
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