Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Winner Profile
Joss Ng'ang'a
Agency Joss Ng'ang'a
Client NCL 2022
Category
NCL 2022
Annual ID
NCL22_Nganga_0

Joss Ng'ang'a
Dentsu Creative
Nairobi, Kenya
Region: Africa
If you look up “jobs with writing not writer” you’ll stumble upon advertising. It’s a search that could be featured in a Grammarly ad but it's also one of the searches that got me here.
My love for words.
I stepped into advertising a curious, wide-eyed & hungry millennial. I thought my days would be a script off of a Netflix girl boss show. Well, the last couple of years have been nothing like I expected. I’ve worked with dream brands and worked on lots of banners too. I’ve found community and founded beautiful friendships. I’ve stumbled, fumbled and I still get sweaty palms right before a presentation. As the chapters have evolved, I’ve come to believe in grounding ideas in moments of truth. A truth I’ve learnt along the way is we can’t wait for other people to change our narratives. I’m at a point in my journey where I’m uncomfortable. I see how this industry can do so much more for the people within it. Being part of the Loeries Youth Committee has been one of those leaps towards creating the change. For better systems. For black voices. For community.
Signed,
That curious, wide-eyed, hungry millennial
Work



Title
Netflix - Free The Whole Storo
Agency
Joss Ng'ang'a
Client
NCL 2022 | Joss Ng'ang'a
Annual ID
NCL22_Nganga_10
Category
2022 NCL Winner's Work: NCL 2022
Netflix - Free The Whole Storo
Agency: Dentsu KenyaClient: Netflix


Title
Netflix - The H-Town Gambit
Agency
Joss Ng'ang'a
Client
NCL 2022 | Joss Ng'ang'a
Annual ID
NCL22_Nganga_20
Category
2022 NCL Winner's Work: NCL 2022
Netflix - The H-Town Gambit
Agency: Dentsu KenyaClient: Netflix

Title
Safaricom - The Breathing Billboard
Agency
Joss Ng'ang'a
Client
NCL 2022 | Joss Ng'ang'a
Annual ID
NCL22_Nganga_30
Category
2022 NCL Winner's Work: NCL 2022
Safaricom - The Breathing Billboard
Agency: Dentsu KenyaClient: Safaricom


Title
Mondelez - Cadbury Crunchy Dates
Agency
Joss Ng'ang'a
Client
NCL 2022 | Joss Ng'ang'a
Annual ID
NCL22_Nganga_40
Category
2022 NCL Winner's Work: NCL 2022
Mondelez - Cadbury Crunchy Dates
Agency: Dentsu KenyaClient: Mondelez



Title
Headspace 254 - Where does your head take you?
Agency
Joss Ng'ang'a
Client
NCL 2022 | Joss Ng'ang'a
Annual ID
NCL22_Nganga_50
Category
2022 NCL Winner's Work: NCL 2022
Headspace 254 - Where does your head take you?
Agency: Creative VMLY&R KenyaClient: Headspace 254





Title
Crown Paints - Living Life in Colour
Agency
Joss Ng'ang'a
Client
NCL 2022 | Joss Ng'ang'a
Annual ID
NCL22_Nganga_60
Category
2022 NCL Winner's Work: NCL 2022
Crown Paints - Living Life in Colour
Agency: Creative VMLY&R KenyaClient: Crown Paints
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Joss Ng'ang'a
Related Awards