Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Patricia Medeiros

Agency Patricia Medeiros

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Medeiros_0

Patricia Medeiros

Patricia Medeiros

Ogilvy Madrid
Madrid, Spain

Region: Europe

View All Winners

I’m Patricia, creative director with more than 15 years of experience, working in agencies in Brazil such as Africa, Ogilvy, FBiz, Grey and in Spain at CircusMediaMonks, DDB, PS21 and now at Ogilvy, leading a team made up of 90% women.

Before joining Ogilvy, I worked as Head of Art at PS21. During this time, some ethical problems surfaced in the agency and an ethics committee was created. I joined it to develope a code of legal ethics, for employees and clients, to prevent more situations like this.

As the only female creative lead at PS21, I was part of the team that won 3 Cannes Lions, OneShow, ElOJO, ElSol, and worked with clients such as KFC, McDonalds, BBVA Bank, Alvalle Global and AliExpress.

In Madrid I was an ArtSkills teacher at Miami Ad School and I gave a talk at Brother school, where I showed the campaigns we developed.

It took me a while to understand how I consider my work good enough and how far I can go. Now I feel ready to be where I am and be the leader I always wanted to be.

Work

Title

KFCopypaste

Agency

Patricia Medeiros

Client

NCL 2022 | Patricia Medeiros

Annual ID

NCL22_Medeiros_10

Category

2022 NCL Winner's Work: NCL 2022

KFCopypaste

Agency: PS21
Client: KFC
Title

KFC Majorca

Agency

Patricia Medeiros

Client

NCL 2022 | Patricia Medeiros

Annual ID

NCL22_Medeiros_20

Category

2022 NCL Winner's Work: NCL 2022

KFC Majorca

Agency: PS21
Client: KFC
Title

Everything has an origin

Agency

Patricia Medeiros

Client

NCL 2022 | Patricia Medeiros

Annual ID

NCL22_Medeiros_30

Category

2022 NCL Winner's Work: NCL 2022

Everything has an origin

Agency: PS21 / TRUE PR
Client: McDonald's
Title

LaLiga Kick OFF

Agency

Patricia Medeiros

Client

NCL 2022 | Patricia Medeiros

Annual ID

NCL22_Medeiros_40

Category

2022 NCL Winner's Work: NCL 2022

LaLiga Kick OFF

Agency: Ogilvy Spain
Client: LaLiga
Title

Racism is the Real Virus

Agency

Patricia Medeiros

Client

NCL 2022 | Patricia Medeiros

Annual ID

NCL22_Medeiros_50

Category

2022 NCL Winner's Work: NCL 2022

Racism is the Real Virus

Client: YesOuhYeah
Title

Bullying

Agency

Patricia Medeiros

Client

NCL 2022 | Patricia Medeiros

Annual ID

NCL22_Medeiros_60

Category

2022 NCL Winner's Work: NCL 2022

Bullying

Agency: Circus MediaMonks
Client: Netflix

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Patricia Medeiros
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