Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Profile

Patricia Medeiros

Agency Patricia Medeiros

Client NCL 2022



Annual ID


Next Creative Leaders 2022 - Winner Profile

Patricia Medeiros

Patricia Medeiros

Ogilvy Madrid
Madrid, Spain

Region: Europe

I’m Patricia, creative director with more than 15 years of experience, working in agencies in Brazil such as Africa, Ogilvy, FBiz, Grey and in Spain at CircusMediaMonks, DDB, PS21 and now at Ogilvy, leading a team made up of 90% women.

Before joining Ogilvy, I worked as Head of Art at PS21. During this time, some ethical problems surfaced in the agency and an ethics committee was created. I joined it to develope a code of legal ethics, for employees and clients, to prevent more situations like this.

As the only female creative lead at PS21, I was part of the team that won 3 Cannes Lions, One Show, ElOJO, ElSol, and worked with clients such as KFC, McDonalds, BBVA Bank, Alvalle Global and AliExpress.

In Madrid I was an ArtSkills teacher at Miami Ad School and I gave a talk at Brother school, where I showed the campaigns we developed.

It took me a while to understand how I consider my work good enough and how far I can go. Now I feel ready to be where I am and be the leader I always wanted to be.

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2022 Awards

NCL Winner


NCL Winner

Patricia Medeiros
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