Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Profile

Agustina Lavignasse

Agency Agustina Lavignasse

Client NCL 2022



Annual ID


Next Creative Leaders 2022 - Winner Profile

Agustina Lavignasse

Agustina Lavignasse

Copenhagen, Denmark

Region: Europe

I am Agustina, a Senior Creative and Copywriter who recently moved to Copenhagen from where I work as a freelancer. Originally from Uruguay, life has taken me to live in many countries: Spain, the U.S., Colombia, and Venezuela. I’ve spent the last decade creating, learning, and growing at well-known ad networks such as McCann, LOLA MullenLowe, ALMA DDB, and JWT.

Working with world-class teams, I’ve developed multi-platform campaigns for brands like IKEA;and road safety campaigns that helped lower the number of deaths on Spanish roads. For 5 years in a row, I’ve been collaborating with La Villita, a Mexican brand of dairy products committed to building an equal society that thrives with small actions at home. My work has been recognized by Cannes Lions, The One Show, LIA, Clios, El Ojo de Iberoamérica, and more.

I look forward to one day having a position that allows me to give back as many opportunities as I have had. Meanwhile, I aimed to encourage a new generation of creatives to step forward while mentoring several trainee and junior teams. In Denmark, I recently joined Ministeriet for Kreative Reklamekvinder, an inspiring and supportive community for female creatives.

On the side, I’m currently stepping out of my comfort zone by learning Danish –mind, and tongue challenging enough–.

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2022 Awards

NCL Winner


NCL Winner

Agustina Lavignasse
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