Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Agustina Lavignasse

Agency Agustina Lavignasse

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Lavignasse_0

Agustina Lavignasse

Agustina Lavignasse

Independent
Copenhagen, Denmark

Region: Europe

View All Winners

I am Agustina, a Senior Creative and Copywriter who recently moved to Copenhagen from where I work as a freelancer. Originally from Uruguay, life has taken me to live in many countries: Spain, the U.S., Colombia, and Venezuela. I’ve spent the last decade creating, learning, and growing at well-known ad networks such as McCann, LOLA MullenLowe, ALMA DDB, and JWT.

Working with world-class teams, I’ve developed multi-platform campaigns for brands like IKEA;and road safety campaigns that helped lower the number of deaths on Spanish roads. For 5 years in a row, I’ve been collaborating with La Villita, a Mexican brand of dairy products committed to building an equal society that thrives with small actions at home. My work has been recognized by Cannes Lions, the One Show, LIA, Clios, El Ojo de Iberoamérica, and more.

I look forward to one day having a position that allows me to give back as many opportunities as I have had. Meanwhile, I aimed to encourage a new generation of creatives to step forward while mentoring several trainee and junior teams. In Denmark, I recently joined Ministeriet for Kreative Reklamekvinder, an inspiring and supportive community for female creatives.

On the side, I’m currently stepping out of my comfort zone by learning Danish –mind, and tongue challenging enough–.

Work

Title

Trapped in the 90's

Agency

Agustina Lavignasse

Client

NCL 2022 | Agustina Lavignasse

Annual ID

NCL22_Lavignasse_10

Category

2022 NCL Winner's Work: NCL 2022

Trapped in the 90's

Agency: McCann Spain
Client: IKEA Spain
Title

The Inequality Detector

Agency

Agustina Lavignasse

Client

NCL 2022 | Agustina Lavignasse

Annual ID

NCL22_Lavignasse_20

Category

2022 NCL Winner's Work: NCL 2022

The Inequality Detector

Agency: McCann Spain
Client: La Villita | SIGMA Alimentos
Title

Top Holiday Destinations

Agency

Agustina Lavignasse

Client

NCL 2022 | Agustina Lavignasse

Annual ID

NCL22_Lavignasse_30

Category

2022 NCL Winner's Work: NCL 2022

Top Holiday Destinations

Agency: McCann Spain
Client: DGT (Spanish Department for Transport)
Title

Taken Reservations

Agency

Agustina Lavignasse

Client

NCL 2022 | Agustina Lavignasse

Annual ID

NCL22_Lavignasse_40

Category

2022 NCL Winner's Work: NCL 2022

Taken Reservations

Agency: McCann Spain
Client: DGT (Spanish Department for Transport)
Title

Alive or Dead

Agency

Agustina Lavignasse

Client

NCL 2022 | Agustina Lavignasse

Annual ID

NCL22_Lavignasse_50

Category

2022 NCL Winner's Work: NCL 2022

Alive or Dead

Agency: McCann Spain
Client: DGT (Spanish Department for Transport)

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Agustina Lavignasse
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