Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Profile
Agustina Lavignasse
Agency Agustina Lavignasse
Client NCL 2022
Category
NCL 2022
Annual ID
NCL22_Lavignasse_0

Agustina Lavignasse
Independent
Copenhagen, Denmark
Region: Europe
I am Agustina, a Senior Creative and Copywriter who recently moved to Copenhagen from where I work as a freelancer. Originally from Uruguay, life has taken me to live in many countries: Spain, the U.S., Colombia, and Venezuela. I’ve spent the last decade creating, learning, and growing at well-known ad networks such as McCann, LOLA MullenLowe, ALMA DDB, and JWT.
Working with world-class teams, I’ve developed multi-platform campaigns for brands like IKEA;and road safety campaigns that helped lower the number of deaths on Spanish roads. For 5 years in a row, I’ve been collaborating with La Villita, a Mexican brand of dairy products committed to building an equal society that thrives with small actions at home. My work has been recognized by Cannes Lions, the One Show, LIA, Clios, El Ojo de Iberoamérica, and more.
I look forward to one day having a position that allows me to give back as many opportunities as I have had. Meanwhile, I aimed to encourage a new generation of creatives to step forward while mentoring several trainee and junior teams. In Denmark, I recently joined Ministeriet for Kreative Reklamekvinder, an inspiring and supportive community for female creatives.
On the side, I’m currently stepping out of my comfort zone by learning Danish –mind, and tongue challenging enough–.
Work




Title
Trapped in the 90's
Agency
Agustina Lavignasse
Client
NCL 2022 | Agustina Lavignasse
Annual ID
NCL22_Lavignasse_10
Category
2022 NCL Work: NCL 2022
Trapped in the 90's
Agency: McCann SpainClient: IKEA Spain


Title
The Inequality Detector
Agency
Agustina Lavignasse
Client
NCL 2022 | Agustina Lavignasse
Annual ID
NCL22_Lavignasse_20
Category
2022 NCL Work: NCL 2022
The Inequality Detector
Agency: McCann SpainClient: La Villita | SIGMA Alimentos




Title
Top Holiday Destinations
Agency
Agustina Lavignasse
Client
NCL 2022 | Agustina Lavignasse
Annual ID
NCL22_Lavignasse_30
Category
2022 NCL Work: NCL 2022
Top Holiday Destinations
Agency: McCann SpainClient: DGT (Spanish Department for Transport)


Title
Taken Reservations
Agency
Agustina Lavignasse
Client
NCL 2022 | Agustina Lavignasse
Annual ID
NCL22_Lavignasse_40
Category
2022 NCL Work: NCL 2022
Taken Reservations
Agency: McCann SpainClient: DGT (Spanish Department for Transport)


Title
Alive or Dead
Agency
Agustina Lavignasse
Client
NCL 2022 | Agustina Lavignasse
Annual ID
NCL22_Lavignasse_50
Category
2022 NCL Work: NCL 2022
Alive or Dead
Agency: McCann SpainClient: DGT (Spanish Department for Transport)
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Agustina Lavignasse
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