Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Profile
Mellina Fontoura &
Paula Keller Perego
Agency Mellina Fontoura & Paula Keller Perego
Client NCL 2022
Category
Latin America
Annual ID
NCL22_KellerPerego_Fontoura_0

Mellina Fontoura &
Paula Keller Perego
GUT São Paulo
Santos & São Paulo, Brazil
Region: Latin America
Read Interview
We're a Brazillian creative team (who also became BFFs!) who have just stepped up as ACDs.
We believe in making the agency environment a better and more enjoyable place for our team, especially the women.
We're also dedicated to using our work as a tool for gender equality. With a 98% team, we created "SponsorShe", which sponsors every girl in Brazil, so they can have an opportunity to train soccer for free.
As an LGBT+ woman, Mellina is part of Gut's Committee and Paula is a supporter. Pushing diversity outside the creative area, organized the first mentorship program for trans people and lots of talks about inclusion.
This cause is important to us and "Iconic Kisses" is a project that made us really proud of the impact and change it made.
But we're also firm believers that women not only create for the "diversity" projects. We're very proud of works we did for Flamengo, the biggest soccer team in Brazil, such as "Faith Delivery".
Our partnership led us to works highlighted by Cannes, One Show, Clio, Effie and more.
View Work

Title
New Iconic Kisses
Agency
Paula Keller Perego & Mellina Fontoura
Client
NCL 2022 | Paula Keller Perego & Mellina Fontoura
Annual ID
NCL22_KellerPerego_Fontoura_10
Category
2022 NCL Work: NCL 2022

Title
SponsorShe
Agency
Paula Keller Perego & Mellina Fontoura
Client
NCL 2022 | Paula Keller Perego & Mellina Fontoura
Annual ID
NCL22_KellerPerego_Fontoura_20
Category
2022 NCL Work: NCL 2022

Title
OSESP - See the Music
Agency
Paula Keller Perego & Mellina Fontoura
Client
NCL 2022 | Paula Keller Perego & Mellina Fontoura
Annual ID
NCL22_KellerPerego_Fontoura_30
Category
2022 NCL Work: NCL 2022


Title
Beats Zodiac
Agency
Paula Keller Perego & Mellina Fontoura
Client
NCL 2022 | Paula Keller Perego & Mellina Fontoura
Annual ID
NCL22_KellerPerego_Fontoura_40
Category
2022 NCL Work: NCL 2022

Title
Faith Delivery
Agency
Paula Keller Perego & Mellina Fontoura
Client
NCL 2022 | Paula Keller Perego & Mellina Fontoura
Annual ID
NCL22_KellerPerego_Fontoura_50
Category
2022 NCL Work: NCL 2022


Title
Where's Wally at QuintoAndar?
Agency
Paula Keller Perego & Mellina Fontoura
Client
NCL 2022 | Paula Keller Perego & Mellina Fontoura
Annual ID
NCL22_KellerPerego_Fontoura_60
Category
2022 NCL Work: NCL 2022
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Mellina Fontoura
Paula Perego
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