Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Mellina Fontoura & Paula Keller Perego

Agency Mellina Fontoura & Paula Keller Perego

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_KellerPerego_Fontoura_0

Paula Keller Perego & Mellina Fontoura

Mellina Fontoura & Paula Keller Perego

GUT São Paulo
Santos & São Paulo, Brazil

Region: Latin America

Read Interview View All Winners

We're a Brazillian creative team (who also became BFFs!) who have just stepped up as ACDs.

We believe in making the agency environment a better and more enjoyable place for our team, especially the women.

We're also dedicated to using our work as a tool for gender equality. With a 98% team, we created "SponsorShe", which sponsors every girl in Brazil, so they can have an opportunity to train soccer for free.

As an LGBT+ woman, Mellina is part of Gut's Committee and Paula is a supporter. Pushing diversity outside the creative area, organized the first mentorship program for trans people and lots of talks about inclusion.

This cause is important to us and "Iconic Kisses" is a project that made us really proud of the impact and change it made.

But we're also firm believers that women not only create for the "diversity" projects. We're very proud of works we did for Flamengo, the biggest soccer team in Brazil, such as "Faith Delivery".

Our partnership led us to works highlighted by Cannes, One Show, Clio, Effie and more.

Work

Title

New Iconic Kisses

Agency

Paula Keller Perego & Mellina Fontoura

Client

NCL 2022 | Paula Keller Perego & Mellina Fontoura

Annual ID

NCL22_KellerPerego_Fontoura_10

Category

2022 NCL Winner's Work: NCL 2022

New Iconic Kisses

Agency: GUT São Paulo
Client: Mercado Livre
Title

SponsorShe

Agency

Paula Keller Perego & Mellina Fontoura

Client

NCL 2022 | Paula Keller Perego & Mellina Fontoura

Annual ID

NCL22_KellerPerego_Fontoura_20

Category

2022 NCL Winner's Work: NCL 2022

SponsorShe

Agency: GUT São Paulo
Client: Mercado Livre
Title

OSESP - See the Music

Agency

Paula Keller Perego & Mellina Fontoura

Client

NCL 2022 | Paula Keller Perego & Mellina Fontoura

Annual ID

NCL22_KellerPerego_Fontoura_30

Category

2022 NCL Winner's Work: NCL 2022

OSESP - See the Music

Agency: Talent Marcel
Client: OSESP
Title

Beats Zodiac

Agency

Paula Keller Perego & Mellina Fontoura

Client

NCL 2022 | Paula Keller Perego & Mellina Fontoura

Annual ID

NCL22_KellerPerego_Fontoura_40

Category

2022 NCL Winner's Work: NCL 2022

Beats Zodiac

Agency: WMccann
Client: Beats
Title

Faith Delivery

Agency

Paula Keller Perego & Mellina Fontoura

Client

NCL 2022 | Paula Keller Perego & Mellina Fontoura

Annual ID

NCL22_KellerPerego_Fontoura_50

Category

2022 NCL Winner's Work: NCL 2022

Faith Delivery

Agency: GUT São Paulo
Client: Mercado Livre
Title

Where's Wally at QuintoAndar?

Agency

Paula Keller Perego & Mellina Fontoura

Client

NCL 2022 | Paula Keller Perego & Mellina Fontoura

Annual ID

NCL22_KellerPerego_Fontoura_60

Category

2022 NCL Winner's Work: NCL 2022

Where's Wally at QuintoAndar?

Agency: GUT São Paulo
Client: QuintoAndar

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Mellina Fontoura
Paula Perego
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