Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Profile
Stephanie Gwee
Agency Stephanie Gwee
Client NCL 2022
Category
Asia Pacific
Annual ID
NCL22_Gwee_0
Stephanie Gwee
Wunderman Thompson Australia
Melbourne, Australia
Region: Asia Pacific
'Good and Nice'. It’s easy to dismiss these 3 words as corporate Kool-Aid pumped through the watercooler systems at my previous agency BBH. But they're the guiding principles for my advertising career. Why? It’s easy to hide behind egos and eccentricities, but much harder to consistently do great – impactful – work, and help everyone feel so damn good while doing it.
'Good and Nice' has helped me become Singapore’s first-ever Grand Prix winner at The One Show. It has fuelled every campaign that I did: from relaunching a vodka brand in 25 markets from Singapore, to crafting a storytelling format for Nike that was deployed globally, to creating work that made me the most awarded creative at Effie 2018.
To dial up the ‘Nice’ bit, I have consistently been an active part of my agency’s Culture and Mental Health teams, to help introduce new policies to improve ways of working.
Along the way, I picked up metal at awards shows such as The One Show, D&AD, Cannes, Clio, Spikes, Effie, AdStars, Creative Circle Awards, Webby, Mobius, Red Dot.
As Associate Creative Director at Wunderman Thompson Australia, I am running regional and local accounts across the FMCG, education, and luxury sectors. I am also currently optioning an animated film about an insecure pre-teen rapping whale.
View Work
Title
Inspiring Spirit
Agency
Stephanie Gwee
Client
NCL 2022 | Stephanie Gwee
Annual ID
NCL22_Gwee_10
Category
2022 NCL Work: NCL 2022
Title
Absolut "It's In Our Spirit"
Agency
Stephanie Gwee
Client
NCL 2022 | Stephanie Gwee
Annual ID
NCL22_Gwee_20
Category
2022 NCL Work: NCL 2022
Title
Mulberry Lily Zero
Agency
Stephanie Gwee
Client
NCL 2022 | Stephanie Gwee
Annual ID
NCL22_Gwee_30
Category
2022 NCL Work: NCL 2022
Title
Nike Women Instazine
Agency
Stephanie Gwee
Client
NCL 2022 | Stephanie Gwee
Annual ID
NCL22_Gwee_40
Category
2022 NCL Work: NCL 2022
Title
Absolut - Shockingly Responsible
Agency
Stephanie Gwee
Client
NCL 2022 | Stephanie Gwee
Annual ID
NCL22_Gwee_50
Category
2022 NCL Work: NCL 2022
Title
Nike Women's Park
Agency
Stephanie Gwee
Client
NCL 2022 | Stephanie Gwee
Annual ID
NCL22_Gwee_60
Category
2022 NCL Work: NCL 2022
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Stephanie Gwee
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