Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Profile

Sarah Guessoum

Agency Sarah Guessoum

Client NCL 2022


Middle East and Africa

Annual ID


Next Creative Leaders 2022 - Winner Profile

Sarah Guessoum

Sarah Guessoum

TikTok - Bytedance
Dubai, United Arab Emirates

Region: Middle East / Africa

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Sarah has had her feet under (and occasionally on) desks at some awesome multinational creative agencies - TBWA, VMLYR, Saatchi and Saatchi and JWT - before moving to the world of AdTech and joining TikTok as an Associate Creative Director. Throughout her career she wrote puns, Art directed film sets, got caught up in shooting content regularly and had an obvious sunburn throughout.

She currently works at TikTok as a Creative Strategy Lead for Saudi Arabia and North Africa, where she focuses on growing her experience in commercial strategy, compelling storytelling for short-form videos, and creating content that adds joy and value to the lives of people.

She was recently selected as a LIA Creative LIAisons coach, Miami Ad School mentor and shortlisted for Cannes Lion's See It Be It program for 2021. Looking to impart her knowledge to others and an advocate for building an integrated creative community in the region.

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2022 Awards

NCL Winner


NCL Winner

Sarah Guessoum
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