Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Sarah Guessoum

Agency Sarah Guessoum

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Guessoum_0

Sarah Guessoum

Sarah Guessoum

TikTok - Bytedance
Dubai, United Arab Emirates

Region: Middle East / Africa

Read Interview View All Winners

Sarah has had her feet under (and occasionally on) desks at some awesome multinational creative agencies - TBWA, VMLYR, Saatchi and Saatchi and JWT - before moving to the world of AdTech and joining TikTok as an Associate Creative Director. Throughout her career she wrote puns, Art directed film sets, got caught up in shooting content regularly and had an obvious sunburn throughout.

She currently works at TikTok as a Creative Strategy Lead for Saudi Arabia and North Africa, where she focuses on growing her experience in commercial strategy, compelling storytelling for short-form videos, and creating content that adds joy and value to the lives of people.

She was recently selected as a LIA Creative LIAisons coach, Miami Ad School mentor and shortlisted for Cannes Lion's See It Be It program for 2021. Looking to impart her knowledge to others and an advocate for building an integrated creative community in the region.

Work

Title

The Zero Straw

Agency

Sarah Guessoum

Client

NCL 2022 | Sarah Guessoum

Annual ID

NCL22_Guessoum_10

Category

2022 NCL Winner's Work: NCL 2022

The Zero Straw

Agency: TBWA Raad
Client: Clemenceau Medical Center Beirut
Title

The First Arabic Countdown

Agency

Sarah Guessoum

Client

NCL 2022 | Sarah Guessoum

Annual ID

NCL22_Guessoum_20

Category

2022 NCL Winner's Work: NCL 2022

The First Arabic Countdown

Agency: TBWA Raad
Client: The UAE Government Media Office
Title

Time for Renewal

Agency

Sarah Guessoum

Client

NCL 2022 | Sarah Guessoum

Annual ID

NCL22_Guessoum_30

Category

2022 NCL Winner's Work: NCL 2022

Time for Renewal

Agency: TBWA Raad
Client: Louvre Abu Dhabi
Title

Iftar of Lights

Agency

Sarah Guessoum

Client

NCL 2022 | Sarah Guessoum

Annual ID

NCL22_Guessoum_40

Category

2022 NCL Winner's Work: NCL 2022

Iftar of Lights

Agency: VMLYR
Client: Betty Crocker
Title

Mama Fine

Agency

Sarah Guessoum

Client

NCL 2022 | Sarah Guessoum

Annual ID

NCL22_Guessoum_50

Category

2022 NCL Winner's Work: NCL 2022

Mama Fine

Agency: TikTok
Client: Fine Guard
Title

The No-promo Promotion

Agency

Sarah Guessoum

Client

NCL 2022 | Sarah Guessoum

Annual ID

NCL22_Guessoum_60

Category

2022 NCL Winner's Work: NCL 2022

The No-promo Promotion

Agency: J. Walter Thompson
Client: Kinokuniya

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Sarah Guessoum
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