Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Profile
Caroline Friesen
Agency Caroline Friesen
Client NCL 2022
Category
North America
Annual ID
NCL22_Friesen_0
Caroline Friesen
Rethink
Toronto, Canada
Region: North America
Caroline Friesen is a Toronto based, award-winning Creative Director at the independent Canadian agency Rethink. Her work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and The One Show.
Throughout her career, Caroline's work has positively impacted the industry and transcended culture in various ways. In her first year at Rethink, Caroline has created space for marginalized and underrepresented Canadians within the national sport of hockey, sparked a global conversation around bisexual erasure, and ignited a positive change in the most recent book banning for students across America.
For years, Caroline has been an advocate for mental wellbeing and industry burnout by the creation of a monthly art night called Good Fun Club that became a hit with (and much-needed outlet for) industry professionals. She also continues to strive for more female leadership and growth in her colleagues by mentoring female identifying creatives at Rethink. Caroline is also a member of the program advisory committee at Humber College in Toronto to help shape the educational guide for the next generation of advertising professionals.
View Work
Title
The Unburnable Book
Agency
Caroline Friesen
Client
NCL 2022 | Caroline Friesen
Annual ID
NCL22_Friesen_10
Category
2022 NCL Work: NCL 2022
Title
Love Seats
Agency
Caroline Friesen
Client
NCL 2022 | Caroline Friesen
Annual ID
NCL22_Friesen_20
Category
2022 NCL Work: NCL 2022
Title
Hockey For All
Agency
Caroline Friesen
Client
NCL 2022 | Caroline Friesen
Annual ID
NCL22_Friesen_30
Category
2022 NCL Work: NCL 2022
Title
Good Fun Club
Agency
Caroline Friesen
Client
NCL 2022 | Caroline Friesen
Annual ID
NCL22_Friesen_40
Category
2022 NCL Work: NCL 2022
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Caroline Friesen
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