Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2022 Next Creative Leaders - NCL Winner Profile

Caroline Friesen

Agency Caroline Friesen

Client NCL 2022

Category

NCL 2022

Annual ID

NCL22_Friesen_0

Caroline Friesen

Caroline Friesen

Rethink
Toronto, Canada

Region: North America

View All Winners

Caroline Friesen is a Toronto based, award-winning Creative Director at the independent Canadian agency Rethink. Her work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and the One Show.

Throughout her career, Caroline's work has positively impacted the industry and transcended culture in various ways. In her first year at Rethink, Caroline has created space for marginalized and underrepresented Canadians within the national sport of hockey, sparked a global conversation around bisexual erasure, and ignited a positive change in the most recent book banning for students across America.

For years, Caroline has been an advocate for mental wellbeing and industry burnout by the creation of a monthly art night called Good Fun Club that became a hit with (and much-needed outlet for) industry professionals. She also continues to strive for more female leadership and growth in her colleagues by mentoring female identifying creatives at Rethink. Caroline is also a member of the program advisory committee at Humber College in Toronto to help shape the educational guide for the next generation of advertising professionals.

Work

Title

The Unburnable Book

Agency

Caroline Friesen

Client

NCL 2022 | Caroline Friesen

Annual ID

NCL22_Friesen_10

Category

2022 NCL Winner's Work: NCL 2022

The Unburnable Booke

Agency: Rethink
Client: Penguin Random House
Title

Love Seats

Agency

Caroline Friesen

Client

NCL 2022 | Caroline Friesen

Annual ID

NCL22_Friesen_20

Category

2022 NCL Winner's Work: NCL 2022

Love Seats

Agency: Rethink
Client: IKEA
Title

Hockey For All

Agency

Caroline Friesen

Client

NCL 2022 | Caroline Friesen

Annual ID

NCL22_Friesen_30

Category

2022 NCL Winner's Work: NCL 2022

Hockey For All

Agency: Rethink
Client: Scotiabank
Title

Good Fun Club

Agency

Caroline Friesen

Client

NCL 2022 | Caroline Friesen

Annual ID

NCL22_Friesen_40

Category

2022 NCL Winner's Work: NCL 2022

Good Fun Club

Client: Good Fun Club

Campaign

2022 Awards

NCL Winner

Credits

NCL Winner

Caroline Friesen
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