Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2022 Next Creative Leaders - NCL Profile
Whitney Downing
Agency Whitney Downing
Client NCL 2022
Category
NCL 2022
Annual ID
NCL22_Downing_0

Whitney Downing
Wieden+Kennedy
Portland, United States
Region: North America
Whitney Downing is an Art Director at Wieden+Kennedy Portland where she has worked since 2018 on brands like Nike, KFC, and Supercell.
Her most recent film for Nike, “By Changing Nothing, She’s Changed Everything,” celebrated Serena Williams' retirement and final match at the US Open in 2022. Previously, she created the highly sought-after KFC Chicken Crocs (they sold out in 8 minutes, but no one is counting).
Her ambition is to create funny, Black ass work that makes people look at ads differently. In her ideal future, there are more Black art directors, at every level.
She always has too many tabs open and too many pants in her shopping cart.
Work
Title
Nike- By Changing Nothing, She Changed Everything
Agency
Whitney Downing
Client
NCL 2022 | Whitney Downing
Annual ID
NCL22_Downing_10
Category
2022 NCL Work: NCL 2022
Nike - By Changing Nothing, She Changed Everything
Agency: Wieden+KennedyClient: Nike
https://whitneydowning.com/By-changing-nothing-she-change-everything
Title
Crocs x KFC
Agency
Whitney Downing
Client
NCL 2022 | Whitney Downing
Annual ID
NCL22_Downing_20
Category
2022 NCL Work: NCL 2022
Crocs x KFC
Agency: Wieden+KennedyClient: KFC
https://whitneydowning.com/Crocs
Title
Nike- The Real Thing (We Play Real)
Agency
Whitney Downing
Client
NCL 2022 | Whitney Downing
Annual ID
NCL22_Downing_30
Category
2022 NCL Work: NCL 2022
Nike - The Real Thing (We Play Real)
Agency: Wieden+KennedyClient: Nike
https://whitneydowning.com/NIKE-The-real-thing
Title
Clash of Clans - Goodbye Old Stuff
Agency
Whitney Downing
Client
NCL 2022 | Whitney Downing
Annual ID
NCL22_Downing_40
Category
2022 NCL Work: NCL 2022
Clash of Clans - Goodbye Old Stuff
Agency: Wieden+KennedyClient: Supercell OY
https://whitneydowning.com/Clash-Of-Clans
Campaign
2022 Awards
NCL Winner
Credits
NCL Winner
Whitney Downing
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