Next Creative Leaders
Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.
2019 Next Creative Leaders - NCL Profile
Sara Phillips
Agency Sara Phillips
Client NCL 2019
Category
NCL 2019
Annual ID
NCL19_Phillips_0
I fell into advertising after experiencing the world as a pro-snowboarder.
I've been at Wieden+Kennedy for the last 9 years making work that people like and sometimes even talk about and very occasionally the President tweets about. Twice.
I've spent my professional career in male dominated industries, first in snowboarding and now in advertising as a female creative working on the Nike account.
My work is rooted in culture and focuses on the underdog story, equality and women in sports.
I made the Nike Olympic campaigns for both 2012 and 2016. That work set the benchmark the first-time round, hijacking the 2012 London Olympics by focusing on everyday athletes in every other London in the world, dispelling the perception that greatness is reserved for the chosen few.
The Unlimited stories in 2016 become the most talked about commercials of the Olympics and challenged perceived conventions of age, gender and adversity.
I've turned the iconic swoosh into a statement for marriage equality in Australia and celebrated the influence of the US Women's team in the lead up to the World Cup.
Most recently, I said something that needed to be said with the Nike Dream Crazy campaign, that no other brand dared to do, and I'm proud to have created advertising that stood on the right side of history.
I want to lead by example and show that great work can be done by women that come out of left field, working in a male dominated industry, on a male dominated account and on subjects that divide the country and stand up for what's right.
I've been at Wieden+Kennedy for the last 9 years making work that people like and sometimes even talk about and very occasionally the President tweets about. Twice.
I've spent my professional career in male dominated industries, first in snowboarding and now in advertising as a female creative working on the Nike account.
My work is rooted in culture and focuses on the underdog story, equality and women in sports.
I made the Nike Olympic campaigns for both 2012 and 2016. That work set the benchmark the first-time round, hijacking the 2012 London Olympics by focusing on everyday athletes in every other London in the world, dispelling the perception that greatness is reserved for the chosen few.
The Unlimited stories in 2016 become the most talked about commercials of the Olympics and challenged perceived conventions of age, gender and adversity.
I've turned the iconic swoosh into a statement for marriage equality in Australia and celebrated the influence of the US Women's team in the lead up to the World Cup.
Most recently, I said something that needed to be said with the Nike Dream Crazy campaign, that no other brand dared to do, and I'm proud to have created advertising that stood on the right side of history.
I want to lead by example and show that great work can be done by women that come out of left field, working in a male dominated industry, on a male dominated account and on subjects that divide the country and stand up for what's right.
View Work
Dream Crazy
Title
Dream Crazy
Agency
Sara Phillips
Client
NCL 2019 | Sara Phillips
Annual ID
NCL19_Phillips_10
Category
2019 NCL Work: NCL 2019
AGENCY
CLIENT
Nike
Find Your Greatness
Title
Find Your Greatness
Agency
Sara Phillips
Client
NCL 2019 | Sara Phillips
Annual ID
NCL19_Phillips_20
Category
2019 NCL Work: NCL 2019
AGENCY
CLIENT
Nike
Swoosh Vote
Title
Swoosh Vote
Agency
Sara Phillips
Client
NCL 2019 | Sara Phillips
Annual ID
NCL19_Phillips_30
Category
2019 NCL Work: NCL 2019
AGENCY
CLIENT
Nike
Unlimited Stories
Title
Unlimited Stories
Agency
Sara Phillips
Client
NCL 2019 | Sara Phillips
Annual ID
NCL19_Phillips_40
Category
2019 NCL Work: NCL 2019
AGENCY
CLIENT
Nike
Waso
Title
Waso
Agency
Sara Phillips
Client
NCL 2019 | Sara Phillips
Annual ID
NCL19_Phillips_50
Category
2019 NCL Work: NCL 2019
AGENCY
CLIENT
Shiseido
Dream With Us
Title
Dream With Us
Agency
Sara Phillips
Client
NCL 2019 | Sara Phillips
Annual ID
NCL19_Phillips_60
Category
2019 NCL Work: NCL 2019
AGENCY
CLIENT
Nike
2019 Awards
NCL Winner
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