Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2020 Next Creative Leaders - NCL Profile

Lauren Ferreira

Agency Lauren Ferreira

Client NCL 2020

Category

Top 10 Winners

Annual ID

NCL20_1_Ferreira_0

Next Creative Leaders 2020 - Winner Profile


Lauren Ferreira

Lauren Ferreira

Creative Director
Droga5
New York, USA



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Lauren Ferreira is a Creative Director at Droga5—recently named Agency of the Decade by Adweek and Ad Age. She has worked with the talented folks at 72andSunny LA, 180 LA, CP+B Boulder, Cliff Freeman, and Chiat NY.

Her work is internationally awarded, recognized by Cannes, D&AD, D&AD Impact, One Show, Clios, Super Clios, Webbys, Art Director’s Club, Young Guns, Lürzer's Archive, Addys, Effies, Ad Age, and Adweek.

Her Super Bowl spot for HBO was named #1 ad of the year by Adweek and in the 15 Most Iconic Super Bowl Commercials of All Time. The integrated campaign for HBO was shortlisted for a Titanium Cannes Lion in 2019. She is Ad Age’s Creative of Year and part of the Cannes Lions ‘See It Be It’ program in 2020-21.

Previously, she was one of Business Insider's Most Creative People Under 30. She also served on the ADC Young Guns jury and contributed to the Adweek podcast, “Yea, That’s Probably An Ad” and Ad Age’s panel on “The Future of Creativity.”

On the side, she is a staff professor at the School of Visual Arts and a managing director of D5in10—Droga5’s academy for creative thinkers with no formal advertising training.

2020 Awards

NCL Winner
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