Fatima is best described in one word as a ‘go-getter’. She does not let any hurdle or problem define the how’s and when’s of her life and would not ever waste an opportunity because “the time is not right!”. Unable to find a suitable Art program for herself in the country, she did her undergraduate in Management Science with a minor in Psychology from a business school, but did it mean she put her passion to rest? No. Fatima picked up her love for creativity by propelling a minor start-up right into fame overnight with her genius marketing campaigns. Even the $0 media budget didn’t deter the success instead the virality of her campaigns posed her as the marketing rising star while she was still studying.

Paving her way into the creative industry and with just about three years of professional experience, Fatima is now is the youngest award-winning creative of Pakistan with over 60 international awards including Cannes Lions, D&AD, Spikes and Dubai Lynx. From handling one brand as an Associate Creative, Fatima’s portfolio expanded to include 6, most of which are globally recognized. But what’s different about her is not the experience or the position she received in the limited number of years but the number of challenges she willingly jumped on to face. Aiming to break the clutter in the Ad world, Fatima has worked on numerous pro-bono campaigns, most of which aim at elevating the status of women in the patriarchal society of Pakistan. Her work with UN Women; The Bridal Uniform, has ranked at #56 at the WARC rankings and received the Asian Prize for Strategy in it as well. Another one with UN Women, Stop Dowrymongering, received a Grand Prix for Good and Glass Spike at Spikes Asia – proving that even money could not stand as a hurdle between creating real impact at home and on global platforms.

Fatima recognizes her privilege of being surrounded by female leaders, managers, and mentors and puts in an effort to go above and beyond to make space for young female creatives from Pakistan to shine on international forums. She is the first one from Pakistan to win the title of Next Creative at D&AD this year along with being listed as one of the Superwoman of the industry by Pitch Magazine. Fatima has served as a jury member not only at local universities’ panel but at international festivals i.e. Mobius Awards, Muse Creative and PHNX by AD Forum and currently serving as the Young Stars jury at AD STARS. Her passion to get the maximum out of the given scenario has proven the notion that talent is not dependent on years which is why she has been invited by Women Leadership programs, as a guest speaker at Art universities and has published as a spokesperson for the young creatives of the country putting her in a position of mentorship for those entering the industry!