Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2020 Next Creative Leaders - NCL Profile

Marybeth Ledesma

Agency Marybeth Ledesma

Client NCL 2020


North America

Annual ID


Next Creative Leaders 2020 - Winner Profile

Marybeth Ledesma

Marybeth Ledesma

Creative Director
New York, USA

Marybeth grew up in an immigrant neighborhood of Chicago, where different cultures and communities influenced her taste, her ideas and created a fascination for all types of humans. This experience paired with an interest in visual arts eventually turned into a career in advertising.

Since 2011, Marybeth has created notable campaigns for brands such as Google, COVERGIRL, Hennessy and The New York Times with a heightened focus on connecting to people.

At VCU Brandcenter, she co-created Museum of Endangered Sounds, a nostalgic site carrying sounds of dial-up and a VCR rewinding. Most recently, she helped create ‘Never Lost’, Facebook’s timely film about our collective resilience at the height of the pandemic.

In a world that feels increasingly divided, Marybeth continues to push herself and her teams to use advertising as a way to connect and expand our understanding of each other– through new ideas, uncommon stories and an open mind.

2020 Awards

NCL Regional Winner
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