Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders - NCL Profile

Zeynep Orbay

Agency Zeynep Orbay

Client NCL 2021


Top 10 Winners

Annual ID


Next Creative Leaders 2021 - Winner Profile

Zeynep Orbay

Zeynep Orbay

Creative Director
Wieden+Kennedy Amsterdam
Amsterdam, Netherlands

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Zeynep is a Turkish creative working at Wieden+Kennedy Amsterdam. She started there as a Designer (2015) and was recently promoted to Creative Director.

After getting a degree in graphic design, she went to New York to do a masters at SVA as a Fulbright Scholar. She then interned with Milton Glaser (Milton Glaser Inc.) and Paula Scher (Pentagram), worked as a Designer for the New York City Ballet and as an Art Director at McCann NY. Before moving to W+K Amsterdam, she worked at TBWA Istanbul for four years.

She loves creating personal projects around subjects she’s passionate about. Recent examples include a project about media censorship in Turkey, a pro-bono initiative around LGBTQIA+ rights, a film on the freedom of Turkish women and a Nike campaign aiming to inspire women across the Middle East.

In 2021 she talked about the importance of brands having a POV at creativity festivals, became a thesis advisor, and was on the jury at Dubai Lynx and ADCC. Her work has also been awarded at Cannes Lions, One Show and D&AD.

And last but by no means least, she is the mom to a five year old human and two dogs.

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2021 Awards

NCL Winner
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