Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders - NCL Profile

Leticia Rodrigues &
Heloisa Ribeiro

Agency Leticia Rodrigues & Heloisa Ribeiro

Client NCL 2021

Category

Latin America

Annual ID

NCL21_LA_RodriguesRibeiro_0

Next Creative Leaders 2021 - Winner Profile


Leticia Rodrigues & Heloisa Ribeiro

Leticia Rodrigues &
Heloisa Ribeiro

Associate Creative Directors
FCB Brazil
São Paulo, Brazil

Hey! Leticia and Heloisa here. A Brazilian female team who has just stepped up as ACDs.

When we started working together, we established a pact: always involve the largest number of women in our projects. That's how we use the reach of the brands to raise women's voice.

With a 95% female team, we engaged people in favor of women's intimate health (#MakeVajayOkay). We took care of women with a tool to diagnose breast cancer (The Self-Exam Filter). And we helped those who were suffering from domestic violence (Welcome Angela).

Our contribution to gender equality is also to prove that women not only create for the "women's world". We were responsible for creating the largest Amstel Beer campaigns in Brazil, using zero hot women in bikini and tons of diversity (Hidden Fridges).

In 2019, Letícia created and Heloísa became the biggest supporter and collaborator of PerifaLions, a social project to insert students from socially vulnerable outskirts into the advertising market. In just 6 months, it connected more than 200 students with leading professionals.

Our partnership led us to a work highlighted by Cannes, One Show, Clio, Effie.

We've learned to become stronger. But also that leadership and kindness can walk together.

2021 Awards

NCL Regional Winner
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