Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented, gender expansive creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

Next Creative Leaders 2020 Jury

Matthias Storath

Chief Creative Officer

HEIMAT, Berlin

Germany

Matthias is a manager in the creative industry who believes in the power of communication. Currently, he is Chief Creative Officer at HEIMAT, Berlin and a partner at TBWA\ Group Germany.

At HEIMAT, Berlin he has successfully led a strategy centered on holistic brand thinking. He has fostered an agency culture that brings people together across disciplines – from social media to technology to design. The result has been a standout digital product that earned HEIMAT, Berlin its first-ever number-one spot in the 2017 German creative rankings. Matthias implementation of new and cost efficient approaches to producing digital campaign assets also led to HEIMAT, Berlin becoming the first advertising agency to be ranked among the top 5 most creative production companies in 2018.

Prior to his roles at HEIMAT and TBWA\ Matthias successfully led Ogilvy & Mather, Frankfurt as Managing Director. There, he fostered a modern working culture across disciplines leading to a series of prestigious new business wins, including Coca-Cola.

Matthias’s work has ranged from international brands such as Boston Consulting, Asics, Audi, Coca-Cola, Hornbach, Ikea, IWC, McDonald’s and Pampers, to local cultural and political organisations such as Free Democrats.

He is a member of the Academy of Digital Arts and Science. In the 2020 D&AD’s competition he is President of the Integrated Jury. His essays about Data to Advertising Democracy have been featured in business publications as well as in books. Matthias was among Germany's top leaders in media, marketing and advertising in 2011, 2012, 2018, 2019 according to German marketing trade magazine W&V.

 

 

 



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