Cristina Reina is an EVP, Global Executive Creative Director and Head of Art at McCann North America, with more than a decade of experience developing award-winning campaigns and leading creative teams through a variety of projects across different platforms. Prior to McCann she worked for DDB NY as Group Creative Director and Head of Art. Cristina’s passion for art direction and craft has been key to evolve the work across every project she has worked on throughout her career. Her national & international client roster includes brands such as Heineken, BBVA, Movistar, Volkswagen, Pure Leaf, State Farm, MillerCoors, Kroger, Play-Doh, Tribeca Film Festival, Skittles and most recently, Microsoft. Cristina’s work has been recognized by some of the industry's most prestigious advertising festivals including Cannes, The One Show, D&AD, Clio Awards, London International Awards, ANDYs, ADC and others.