Over the course of her career, Fri Forjindam has earned a formidable reputation as an experienced, strategic and highly creative executive who has led global branded entertainment and content marketing efforts in location based entertainment. Forjindam was called “trail blazing experience design executive” by AdAge’s Leading Women of 2022 and is a change agent, strategist and two-time recipient of the "Top 50 Theme Park Influencer" distinction by Blooloop. In just 10 short years, Forjindam’s career has spanned multiple industries including Theatre, Film, Themed Entertainment and Experiential Storytelling. Her current role is as Chief Development Officer and Executive Creative Director is at Mycotoo, Inc., the global leader in themed entertainment, live events and immersive brand experiences. Voted “Top Media” company by Inc. 500, Mycotoo operates in North America and Europe, with iconic collaborations worldwide including Star Wars The Mandalorian Experience, Prince’s Paisley Park, Bollywood Parks and Motiongate Theme Park, and award-winning brand experiences like HBO's SxSWestworld, Bleed For The Throne and Netflix’s The Irishman Little Italy Takeover. Mycotoo specializes in entertainment strategy, master planning, design, development and production. In her role, Forjindam focuses on driving business development, strategy, branding and communications across Mycotoo’s growing global network.  Forjindam has been featured in Forbes Next 1000, Ad Age, Fast Company Magazine, Essence, Minted.com, KTLA, FOX and was awarded the "Top 50 Theme Park Influencer" distinction in 2018 and 2020 by Blooloop Magazine.  Mycotoo was awarded Top Prizes for Clio and Cannes Lions Gold for SXSWestworld.