Tay Guan Hin is currently the Chief Creative Officer of BBDO Singapore. A member of the BBDO Asia Creative Council. Prior to BBDO, he founded the TGH Collective, a successful creative boutique independent agency. Guan devotes the same passion and energy that goes into his work to mentoring young talent in Asia. Guan was instrumental in setting up the Singapore Crowbar Awards, AdFest’s Young Lotus, and the Award School Asia, which foster budding talent in this region. He organized Portfolio Night and leads JWT Asia Pacific’s on-the-ground effort as part of the agency’s annual sponsorship of Young Spikes. In 2012, he chaired Singapore’s Young Cannes Creative Competition and for the first time, the young team brought home a gold, Singapore’s first-ever Young Cannes Lion.