HyunSeo Yoo is a Dubai-based Creative Strategist at TikTok. She is originally from Seoul but honed her skills in New York, and built most of her career in Dubai. She has spent most of it working as an art and design-based creative in advertising agencies including JWT New York, Memac Ogilvy, and Impact BBDO Dubai before landing in tech. Her work has picked up numerous awards at regional and international shows and featured in various books and publications including Cannes Lions, One Show, Dubai Lynx, Lürzer’s Archive, Campaign Magazine and the Communication Arts Advertising Annual 2020. In 2021, she was selected to be a London International Awards Creative LIAisons Coach and chosen as a regional winner in The One Club for Creativity’s Next Creative Leaders.