I have more than 7 years of experience in the advertising industry, combining my career as a copywriter with teaching at one of the most prestigious schools in Spain. In 2021, I received the Top 10 Next Creative Leaders award... but when I open TikTok, what I see makes me cringe immediately when I think of everything I've written before. The immense talent of the new generations is undeniable and reaffirms my belief that I must continue listening, learning, and rooting for their greatness.