Simon is a digitally-native creative leader focussed on championing connected ideas and loveable experiences. Simon has lead Digitas ANZ’s creative offering since 2016, connecting talent from a broad range of disciplines to craft meaningful stories and experiences that drive measurable business impact for brands. Across projects for brands like Tourism Australia, Arnott’s, EA Games, Pernod Ricard and Virgin Australia, Simon has driven campaigns across every channel in the modern marketing ecosystem, from TVCs and radio to web, apps, interactive experiences, social, CRM and experimental tech, receiving recognition from awards shows including Cannes Lions, Clio, Webbys and LIA globally, and Campaign Asia, AdNews, Mumbrella and B&T Awards locally.