Hi, I’m Yuri Mussoly. Creative Director and copywriter based in São Paulo, Brazil. WIRED's "One of the Brazilian Creative Leaders who are Advancing Advertising", "50 most creative people in Brazil 2020". Currently spending all my free and working time at TikTok as a creator and as a Head of Creative Lab LATAM. Both for passion but also for fun. Previously, I've been working in advertising market for the last 18 years (I'm old, but gold :)), leading creative teams in important agencies such as DPZ, Africa DDB, AKQA, Mutato WPP and, at Facebook (META) as part of the Creative Shop LATAM's team, supporting global brands such as Ambev-Inbev, Netflix, Mercado Libre, McDonald's, Samsung and more. Jury member of the most relevant global creative festivals, like Cannes, Young Guns One Club y El Ojo.