2021 Next Creative Leaders Jury

Devon Hong

360i
Executive Creative Director

Devon Hong is Executive Creative Director at creative and media agency 360i.

Devon joined 360i from 72andSunny’s New York office, where he was Group Creative Director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs created to teach kids about empathy after the 2016 election. He also served as a mentor for the agency’s diverse group of creative talent, particularly at the junior level.

Prior to 72andSunny, Devon spent four years at Droga5, where he rose in the ranks from Art Director to Creative Director and was responsible for leading two major global brand campaigns for Uniqlo. He also created innovative brand experiences and perception-shifting campaigns for clients like Honey-Maid, BelVita, Dixie and Airwick.

After graduating from Miami Ad School in 2010, Devon held Art Director roles at both BBH and Young & Rubicam, working across marquis brands like Bacardi, Xerox, Google, Cole Haan and Johnnie Walker. His work has been recognized by The One Show, Cannes, Clio, D&AD, Andy, and Effie awards.

On the side, Devon dabbles in costume design and have been making conceptual apparel for the past few years. He currently lives in the East Village with his partner and two cats, Macaroni & Cheese.

 

 

 

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