2021 Next Creative Leaders Jury

Gary J. Nix

the brandarchist
Founder & Chief Strategist

Gary J. Nix is a strategy executive who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, sports, and marketing industries. First known for merging traditional marketing principles with modern marketing techniques during his in-house and agency days, he evolved a platform based on viewing the term brand only as a verb. As such, he then started his consultancy, the brandarchist: strategy as a service. Additionally, his expertise & distinct points of view regarding activities taken by Fortune 500 companies have positioned him as a frequently sought-after source in the advertising trades, guest lecturer, and subject matter expert on ethics, culture, and community as a business imperative.

Furthermore, his perspective has led him to various accolades, including two Midas Awards and recognition as a 2020 Innovator by The Advertising Club of New York. When not directly tending to his consultancy, he serves as a senior leadership member for 100 Roses from Concrete & The G.R.O.W.T.H. Initiative and advisory leader for the communications agency Bold Culture by Streamlined. Simply put, Gary strives to understand all business via the intersection of active branding and what is happening in society.




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