2021 Next Creative Leaders Jury

Hira Mohibullah

BBDO Pakistan
Executive Creative Director

In a world of shrinking attention-spans, the future of creativity will be built by waging war on mediocrity; and that's Hira's vision. Named as one of Adage?s 40 under 40 and #21 most awarded creative director by The Drum's World Creative Rankings in 2020, Hira Mohibullah currently works as Executive Creative Director at BBDO Pakistan, where she uses the power of advertising to impact social change in Pakistan.

She prides herself upon creating insightful campaigns that have gone big with little or no media budgets, winning her more than 200 International Advertising Awards including Cannes Lions, Clios, D&AD and more.Her most notable campaigns are UNWomen's #BridalUniform (#56 on WARC100) and #BeatMe (Gunn Top100).

Being a Cannes Lions See It Be It alumni, she is now invited to co-lead the same program at Dubai Lynx. Hira is Campaign's Women Leading Change Honoree, a TEDx speaker and has served on prestigious juries such as Cannes Lions, D&AD, Clio, Ad Age, Gerety, NYF, Young Guns, and more. A mother of two, she has helped setup a day-care room at BBDO Pakistan, enabling more mothers to join the workforce.




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