2021 Next Creative Leaders Jury

Marybeth Ledesma

Droga5
Creative Director

Marybeth grew up in an immigrant neighborhood of Chicago, where different cultures and communities influenced her taste, her ideas and created a fascination for all types of humans. This experience paired with an interest in visual arts eventually turned into a career in advertising.

Since 2011, Marybeth has created notable campaigns for brands such as Google, COVERGIRL, Hennessy and The New York Times with a heightened focus on connecting to people.

At VCU Brandcenter, she co-created Museum of Endangered Sounds, a nostalgic site carrying sounds of dial-up and a VCR rewinding. Most recently, she helped create ‘Never Lost’, Facebook’s timely film about our collective resilience at the height of the pandemic.

In a world that feels increasingly divided, Marybeth continues to push herself and her teams to use advertising as a way to connect and expand our understanding of each other– through new ideas, uncommon stories and an open mind.

 

 

 

Share To

Follow Us