2021 Next Creative Leaders Jury

Nate Nichols

The Palette Group

Nate started his career in 2012 at The Agency Inside Harte-Hanks on the social strategy team, managing the Hyundai Veloster’s launch campaign – or, as he describes it – ‘selling cars on Twitter.’

Today, Nate, Creative Director, Founder, and the Palette Group specialize in branded content, commercial production, and experiential/event production for brands domestically and internationally. The agency and roster have worked with Fortune 500 and 100 brands including Foot Locker, BMW, Hyundai, GM: Chevrolet, Google, and more. The team also works with start-ups such as SAXX Underwear, Cora Women, and Ten Percent Happier.

In 2020, he co-founded Allyship & Action, a virtual summit series rooted in reversing systemic racism and discrimination in advertising.




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