2021 Next Creative Leaders Jury

Niclas Kristiansson

Executive Creative Director

Niclas Kristiansson is generalist conceptual creative, copywriter, and strategist, with 20 years of experience in marketing communications, brand, and design.

After a lengthy career as an independent Creative Director in Helsinki and New York, he joined Reaktor in 2016 to found and develop Reaktor Creative, a multidisciplinary creative studio working as part of a technology consultancy, across Amsterdam, Helsinki, and New York. Kristiansson has worked with global network agencies, small studios, media companies, and cultural organizations and museums. Significant recent clients include brands such as Finnair, adidas, Tommy Hilfiger, Liverpool FC, and Netflix.

As Executive Creative Director of Reaktor Creative, Kristiansson and his team of 40 continue to explore the forefront of creativity, design, and technology coming together through multidisciplinary collaboration.




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