2021 Next Creative Leaders Jury

Teresa Verde Pinho

AKQA São Paulo
Copywriter / Creative

Teresa Verde Pinho has been working in advertising for 7 years. Although she is a copywriter, she prefers to be called a creative.

She started at Havas Lisbon, where she created for the biggest national brands. Whilst in Lisbon, she invested most of her time competing in international competitions for young creatives.

After receiving a silver at Eurobest Young Creatives, she moved to Ogilvy Paris, where she worked for global accounts such as Dove, Milka, IBM, Ford, Perrier, Allianz, and Philadelphia.

In August she joined AKQA São Paulo, with her life partner Mariana Reis, to work under the leadership of Hugo Veiga.

She has already won several national and international awards with commercial work, but also with side projects, such as “If I Were a Man”, and “The Forgotten Ones”.

Teresa believes that the best advertising is the one that has the power to shape perceptions and change behavior. In other words, that brands have a responsibility to be a catalyst for social change.

In 2020, she was named Next Creative Leaders by The One Club, and in 2021 she was selected as the Rising Star of the WPP group by Joe Sciarrotta, the Deputy Chief Creative Officer of Ogilvy Worldwide.

She recently created the project Who’s Who, together with Mariana Reis, where she intends to expose the best of Portuguese advertising, the finest Portuguese talent, and help national creatives take the name of Portugal overseas.

 

 

 

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