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2021 Next Creative Leaders Work - NCL Work
Happy Birthday Mr. Vice President
Agency Zeynep Orbay
Client NCL 2021 | Zeynep Orbay
Category
NCL 2021
Annual ID
NCL21_04_20
On May 19, 1962, one of the most popular sex symbols of that time sang a sultry rendition of ‘Happy Birthday’ to the country’s 35th president, John F. Kennedy. The performance went on to become one of the most iconic moments in U.S. politics and history. We made a film that reinvented this classic moment in support of the LGBTQ+ community for Pride Month…and Mike Pence’s 60th birthday.
Launching on Pence’s birthday in 2019 - also beginning of Pride Month - the short film features drag queens singing ‘Happy Birthday, Mr. (Vice) President’ dressed like the iconic blonde bombshell herself. All in an effort to urge people to donate to an LGBTQ+ organization, to help raise awareness for the community and to ultimately turn a day of hate into a day of love.
Pride Month marks a time of celebration, resistance, reflection and love for the LGBTQ+ community. Due to the political climate of a few years ago, and a government that has spread only intolerance against the community – largely due to the influence of one man, the current Vice President Mike Pence – now was more important than ever to show support and love in large numbers.
The film directed viewers to LGBTQ+ organizations to encourage donations in Pence’s name on his birthday. The aim was to flood these organizations with donations to guarantee the support, safety and protection of a community that has seen nothing but insularity from their country’s leaders over the last three years – all on a day reserved for a man who has spearheaded these efforts throughout his entire political career.
We wanted to turn a day reserved for a man who has done nothing helpful at all for the community into one of the most supportive days for it.
This project is:
Personal/passion project
Agency
N/A
Client URL
N/A
My Role in This Project
In 2019, me and my creative partner really wanted to create a piece of work that supported the LGBTQ+ community and we came up with this idea. We were so lucky as our network helped us a lot to bring this to life. A production company volunteered to help us, a director - Abteen Bagheri shot our film, Wieden and Kennedy backed us up and we managed to create this film and website to get donations from people for various LGBTQ+ organisations.
Launching on Pence’s birthday in 2019 - also beginning of Pride Month - the short film features drag queens singing ‘Happy Birthday, Mr. (Vice) President’ dressed like the iconic blonde bombshell herself. All in an effort to urge people to donate to an LGBTQ+ organization, to help raise awareness for the community and to ultimately turn a day of hate into a day of love.
Pride Month marks a time of celebration, resistance, reflection and love for the LGBTQ+ community. Due to the political climate of a few years ago, and a government that has spread only intolerance against the community – largely due to the influence of one man, the current Vice President Mike Pence – now was more important than ever to show support and love in large numbers.
The film directed viewers to LGBTQ+ organizations to encourage donations in Pence’s name on his birthday. The aim was to flood these organizations with donations to guarantee the support, safety and protection of a community that has seen nothing but insularity from their country’s leaders over the last three years – all on a day reserved for a man who has spearheaded these efforts throughout his entire political career.
We wanted to turn a day reserved for a man who has done nothing helpful at all for the community into one of the most supportive days for it.
This project is:
Personal/passion project
Agency
N/A
Client URL
N/A
My Role in This Project
In 2019, me and my creative partner really wanted to create a piece of work that supported the LGBTQ+ community and we came up with this idea. We were so lucky as our network helped us a lot to bring this to life. A production company volunteered to help us, a director - Abteen Bagheri shot our film, Wieden and Kennedy backed us up and we managed to create this film and website to get donations from people for various LGBTQ+ organisations.
2021 Awards
NCL Work
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