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Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders Work - NCL Work

This Is Us

Agency Zeynep Orbay

Client NCL 2021 | Zeynep Orbay

Category

NCL 2021

Annual ID

NCL21_04_40

While women around the world often feel constrained by traditional gender roles, athletes in Turkey are committed to pursuing their love for sport and fitness while staying true to themselves.

In ‘This is Us’ we celebrate the stories of elite and everyday athletes from across Turkey, encouraging women to push beyond personal barriers and the limitations others may place on them.

The film features prominent female figures from Turkey’s emerging sport and fitness scene, including Turkish National Basketball Team star, Işıl Alben; Tennis Player, İpek Soylu; Triathlete, Esra Gökçek; National Kickboxer, Funda Diken Alkayış; Dans Fabrika Dancers, led by Çisil Sıkı; and Actresses Dilan Çiçek Deniz and Elvin Levinler.


This project is:
Client-commissioned

Agency
Wieden+Kennedy Amsterdam

Client URL
www.nike.com

My Role in This Project
This was one of my first films I worked on at Wieden+Kennedy and being Turkish, it will always have a special place in my heart as it talks directly to the women of Turkey. I was the art director on this campaign. I helped to find the insights that resonate with the audience, highlighted political barriers women face in the region and helped to create a piece of work that became viral in a very short period of time in Turkey.

I was a part of this project from the beginning till the end.

2021 Awards

NCL Work
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