Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders Work - NCL Work

Losing Blue

Agency Ellie Dunn

Client NCL 2021 | Ellie Dunn


NCL 2021

Annual ID


Plastic pollution is having a devastating effect on Mexico’s beaches. To show Mexicans just how bad the problem had become, we used Corona’s iconic branding to bring the plastic pollution levels to life. We worked with scientists and marine biologists to determine the level of pollution found in 10 popular beaches. Then, we visualised the data on Corona’s cans. The more plastic we found, the less blue we showed. Cans were distributed around the country and all delivered our message: ‘The more plastic we use, the more ocean we lose’.

This project is:

Leo Burnett Melbourne

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My Role in This Project
My role as senior copywriter in Losing Blue was coming up with the creative concept and overseeing the entire rollout. While the campaign idea originated in our Melbourne office, we worked with our Mexican agency in bringing the idea to life.

2021 Awards

NCL Work
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