Next Creative Leaders

Next Creative Leaders is a portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership.

2021 Next Creative Leaders Work - NCL Work

Google Maps - Inhambupi

Agency Eduarda Nieto

Client NCL 2021 | Eduarda Nieto


NCL 2021

Annual ID


With distance and isolation, I have used my free time to get to know and hear more about my grandparents' history. As I cannot visit the places that permeated these stories, I took a visit on google maps and tried to creatively translate what comes to mind. It has been a comforting way to kill long distance.

This project is:
Personal/passion project

My Role in This Project
For me there is nothing better to represent me than this personal project, where I could be absolutely everything: creative director, designer, motion designer, copywriter, creative, granddaughter. This is the kind of work that sums up everything I believe in: passion for what I do, my roots and a beauty that comes with my skills, but mainly from the references in my life. In this personal project I could hear more of my grandparents' stories and turn them into a visual search, visiting their childhood cities through google maps, taking random characters and giving them a story, a life and something that could remind my grandmother of something good that she already lived.

2021 Awards

NCL Work
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